The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.
~1.1m
Questions answered
in last 12 months
~80
Organizations
These insights represent ~1.1m questions answered from ~80 organizations, ranging in size from 10 to 3,900 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Public Relations and Communications
32%
Marketing and Advertising
23%
Motion Pictures and Film
13%
Online Media
13%
Design
8%
Publishing
5%
Broadcast Media
3%
Media Production
3%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 14% compared with the overall average.
The average eNPS score for organizations in this benchmark is 20 and is in the top 31% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 84% 2% above global average |
I am proud to work for [Company] | 87% 1% above global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 68% 1% below global average |
I see myself still working at [Company] in two years' time | 56% 7% below global average |
I rarely think about looking for a job at another company | 48% 7% below global average |
People working in Creative & Media Northern America are more engaged than Professional Services DACH. People working in Creative & Media Northern America are less engaged than Finance 200–500), Financial Services North America, Professional Services Asia, and United States 200–500).
The highest scoring question for Creative & Media Northern America had 87% of People agreeing that they are proud to work for [company] (+1% compared to overall) while they were generally most positive about Management.
People in Creative & Media Northern America were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 23% of people disagreeing (+3% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Northern America) organizations.
[Company] is in a position to really succeed over the next three years
The factor this relates most closely to is Company Performance
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Northern America) organizations.
1 [Company] is in a position to really succeed over the next three years | 69% favorable Company Performance |
2 I am happy with my current role relative to what was described to me | 72% favorable Alignment & Involvement |
3 [Company] is a great company for me to make a contribution to my development | 74% favorable Learning & Development |
4 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 61% favorable Service & Quality Focus |
5 I have confidence in the leaders at [Company] | 70% favorable Leadership |
In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] is in a position to really succeed over the next three years | 69% favorable Company Performance |
2 I have confidence in the leaders at [Company] | 70% favorable Leadership |
3 I am happy with my current role relative to what was described to me | 72% favorable Alignment & Involvement |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.9 stars (+0.1) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 4.0 stars (+0.2) |
Compensation and Benefits | 3.6 stars (+0) |
Career Opportunities | 3.7 stars (+0.2) |
Recommend to Friend | 75.0% (+4) |
CEO Approval | 86.0% (+2) |
Organizations in the Creative and Media (Northern America) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Creative and Media (Northern America)
11%
Global average
10%
People in Creative & Media Northern America were much more positive than average regarding Fairness and Diversity.
On the lower side, People in Creative & Media Northern America had much lower favorable scores than average in Social Connection and Company Performance.
Insights data provided by Culture Amp.
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