Culture Amp and Esther Perel Launch “Where Should We Begin? At Work” - A Revolutionary Card Game to Transform Workplace Relationships
May 20, 2025
Data-backed game fosters trust, belonging, recognition, and collective resilience through the power of storytelling
May 20, 2025 – San Francisco, New York, London, Melbourne, Berlin. Culture Amp, the world's leading employee experience platform, and renowned psychotherapist Esther Perel today announced the launch of "Where Should We Begin? At Work," a workplace adaptation of Esther Perel's popular card game designed to strengthen professional relationships and enhance organizational culture.
Building on their advisory partnership established in February 2024, Esther Perel partnered with Culture Amp to create a unique tool that combines Esther Perel's expertise in relational intelligence with Culture Amp's extensive workplace research. The game features 100 carefully crafted questions designed to transform work culture through meaningful storytelling and connection.
Where Should We Begin? At Work addresses a critical challenge in today's evolving workplace: as distributed, global, and digital work environments make human connection increasingly difficult, strong relationships remain essential for high performance and employee satisfaction.
"Most of us now go to work to 'make meaning,' not just to 'make a living,'" said Didier Elzinga, Co-Founder and CEO of Culture Amp. "Yet our research shows that only 38% of senior leaders score high on motivating others and showing that people are valuable. 'Where Should We Begin? At Work' provides a structured approach to foster the connections that drive high performance. This isn't just another icebreaker – it's a powerful tool backed by insights from over 1.5 billion data points we’ve collected from our employee experience data."
The game focuses on four key pillars of workplace relationships identified through Culture Amp's extensive research: Trust, Belonging, Recognition, and Collective Resilience. Culture Amp's data reveals that when employees feel valued by their managers, they are 74% more likely to earn a high performance rating in the next year, and those who feel they have good working relationships with team members are 39% more likely to receive high performance ratings.
“In our increasingly fragmented and intergenerational work environment, the ability to build meaningful connections has never been more important or more challenging," said Esther Perel. "But stories are bridges for human connection, and by asking the right questions we can transform abstract concepts like trust and belonging into tangible experiences. We're giving teams a practical tool to strengthen the relationships that underpin success — at the individual and company level.”
"Where Should We Begin? At Work" is versatile enough to support various workplace scenarios, from one-on-one sessions and team offsites to onboarding new employees. It offers a simple yet powerful way to break through conflict, elicit curiosity, and bring creativity to the workday.
For more information about "Where Should We Begin? At Work" and to place orders, visit whereshouldwebeginatwork.com.
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About Culture Amp
Culture Amp revolutionizes how over 25 million employees across 6,500 companies create a better world of work. As the global platform leader for employee experience, Culture Amp empowers companies of all sizes and industries to transform employee engagement, develop high performing teams, and retain talent via cutting-edge research using powerful technology, and the largest employee dataset in the world. The most innovative companies across the globe depend on Culture Amp everyday. Learn more at cultureamp.com.
About Esther Perel
Psychotherapist and New York Times bestselling author Esther Perel is recognized as one of today's most insightful and original voices on modern relationships. Fluent in nine languages, she helms a therapy practice in New York City and serves as an organizational consultant for Fortune 500 companies around the world. Her celebrated TED Talks have garnered more than 40 million views and her bestselling books, Mating in Captivity and The State of Affairs, are global phenomena translated into more than 30 languages. Esther is also the host of the hit podcast Where Should We Begin.