Skip to main content

Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Ex guide blog feature2x 1
Alica Forneret, author

Alica Forneret

Writer, Culture Amp

From the moment a candidate becomes attracted to your business, you have the opportunity to engage them in a unique experience. But the journey from interested candidate to fulfilled employee should be intentionally mapped.

Planning what your company’s employee experience (EX) looks like brings structure to each of the stages involved in an employee’s journey, and in turn, leads to a consistent experience for each team member. 

With a structured, consistent approach to creating your employee experience, you’re empowered to hold yourself and your managers accountable for ensuring that each employee has the best possible experience during their time with you. Tracking the employee experience (through surveys and other touchpoints) confirms for your team that what you provide is fair and comparable across the board.

In this article, we introduce our approach to mapping EX and provide you with a step-by-step process and guide for evaluating your existing employee experience, and make it the best it can be for everyone involved. 

Why and how we created the Employee experience guide

EX has impacts on your team’s performance, engagement and wellbeing, as well as your customer satisfaction and even profits. So to help your company streamline the EX evaluation and planning process, we created a guide that will guide you through examining your existing EX or creating structure for a new approach.

While working with almost 3,000 diverse companies, with workforces ranging from 100 employees to 100,000, from bra makers to bread makers, from Melbourne to Milan, we've noticed there are a few things that are constant. All employees experience the same common stages in their journey, and some specific key moments can make or break their experience. We created our guide for mapping the employee experience to help you make those key moments exceptional by keeping in mind what makes your employees and company unique.

Start mapping your employee experience

How the employee experience map can help you 

Mapping your employee experience can offer multiple benefits to all parties involved in an employee’s journey. It can ensure that your HR team can effectively track an employee’s progress during their time at your company. It enables your managers to use consistent systems while guiding their reports. And lastly, it provides each individual employee with a consistent and fair path toward success.

“With this guide you’ll learn the common stages of your employee’s journey, and prioritize the places where you could have the largest impact,” says Fresia Jackson, the Culture Amp People Scientist behind the design of this worksheet. “You’ll put yourself into the shoes of your employees to see how your values show through during key moments that matter, or where you may be falling short. But that’s nothing without action, so we’ll guide you through transforming understanding into unique actions.”

How to map the employee experience 

There are five steps to mapping the employee experience: stages, moments, lenses, values, and actions. 

Step 1: stages. To begin, you should understand each individual stage of an employee’s journey. 

  • Attract
  • Onboard
  • Engage
  • Develop
  • Perform
  • Exit
  • Alumni

To learn more about each of the stages and what to consider at each of them, check out our new illustrated guide.

Step 2: moments. Regardless of how precisely your employees follow the stages, it’s important to identify what matters most to them along the way. Serving their needs and helping them achieve their goals will impact their engagement and ability to perform at their best. In the guide to mapping your employee experience we provide examples of what moments we’ve found matter at each stage.

Step 3: values. In addition to the stages above, there are factors that impact the employee experience. When evaluating your employee experience, you must take into account factors like company mission, vision, and values. How your organization exhibits and lives these will impact an employee’s experience working with your team. Use the guide to define the key values you want to demonstrate in the moments that matter to your EX.

Step 4: lenses. In addition to the company’s ability to live their values, the employee’s lived experience also shapes how they will interact with their work. How they view the world will influence how they execute their role. Learn more about how an employee’s unique identity or circumstances could impact their journey at your company. 

Step 5: action. The final step of the EX mapping process is to define what actions you’ll take next. This is determined by understanding which stage you’re going to focus on. To figure out where to start, our guide helps you identify the stage that your employees might need more support in at this moment in time

Download our guide to start mapping your employee experience today

What’s next

View all articles
Photo of a smiling man surrounded by colors

Article

Celebrating LGBTQ* Pride Month: At work and beyond

Read article
Graphic text reading "Drive engagement with 1-on-1's"

Article

Driving engagement with Culture Amp’s 1-on-1 meeting tool

Read article
Young team members working together

Article

How to turn managers into leaders

Read article

Build a world-class employee experience today

Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

Close browser update banner