The People & Culture Platform | Culture Amp

Retail (Canada) 2021

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Apparel & Fashion

    22%

  • Consumer Goods

    16%

  • Consumer Services

    16%

  • Retail

    16%

  • Consumer Electronics

    12%

  • Packaging and Containers

    6%

  • Business Supplies and Equipment

    6%

  • Textiles

    3%

  • Cosmetics

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Retail (Canada) employees are engaged

This is in the bottom 17% compared with the overall average.


The average eNPS score for organizations in this benchmark is 16 and is in the bottom 17% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% below global average

I see myself still working at [Company] in two years' time

65%

2% below global average

I am proud to work for [Company]

84%

3% below global average

I would recommend [Company] as a great place to work

79%

5% below global average

I rarely think about looking for a job at another company

50%

9% below global average

The highest scoring question for Retail Canada had 86% of people agreeing that they know what they need to do to be successful in their role (+0% compared to overall) while they were generally most positive about Teamwork & Ownership.


People in Retail Canada were generally least favourable about Service & Quality Focus, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 14% of people disagreeing (-2% below average).

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+6% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.5 stars (-0.3)

Culture and Values

3.5 stars (-0.4)

Work Life Balance

3.4 stars (-0.4)

Compensation and Benefits

3.4 stars (-0.2)

Career Opportunities

3.2 stars (-0.3)

Recommend to Friend

61.0% (-10)

CEO Approval

84.0% (+0)

How does Retail (Canada) compare?

Organizations in Retail Canada tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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