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Retail Canada July 2025

Emerging

Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Apparel & Fashion, Consumer Goods, Consumer Services, Cosmetics, Retail, Business Supplies & Equipment, Consumer Electronics, Furniture, Packaging & Containers, Textiles

Reported gender breakdown

  • Female

    68%

  • Male

    32%

  • Non-Binary

    0.09%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Retail Canada employees are engaged

This is in the top 43% compared with the overall average.


The median eNPS score for organizations in this benchmark is 23 and is in the top 17% compared with the overall average.

How does Retail Canada compare?

People in Retail Canada were much more positive than average regarding Feedback & Recognition, Inclusion, and Growth.


On the lower side, people in Retail Canada had much lower favorable scores than average in Learning & Development, Enablement, and Work & Life Blend.

People working in Retail Canada are more engaged than Nonprofit Organization Management Europe, Hungary, Germany (200-500), and Turkey 1000+. People working in Retail Canada are less engaged than Philippines 1000+, Technology, Science, Research (0-100), Asia, and Legal Services.

The highest scoring question for Retail Canada had 93% of people agreeing that they know how their work contributes to the goals of %[Company]% (+4% compared to overall) while they were generally most positive about Growth.


People in Retail Canada were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 25% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    2%

  • 3 months to 6 months

    7%

  • 6 months to less than 1 year

    12%

  • 1 to less than 2 years

    15%

  • 2 to less than 4 years

    24%

  • 4 to less than 6 years

    9%

  • 6 to less than 10 years

    11%

  • Greater than 10 years

    19%

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