Get a demo of Culture Amp

Simply fill out the form and we’ll be in touch soon.

Skip to content

Get a demo of Culture Amp

Simply fill out the form and we’ll be in touch soon.

Marketing & Advertising (200-500) July 2026

  • ~155k

    Questions answered
    over 12 months

  • ~25

    Organizations

These insights represent ~155k questions answered from ~25 organizations, collected between July 2025 and June 2026.

To ensure accuracy and stability of Emerging benchmarks we may use statistical sampling methods. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Marketing & Advertising

Most represented regions in this benchmark

  • Northern America

    71%

  • Asia

    11%

  • Europe

    8%

  • Oceania

    7%

  • MEA

    3%

Reported gender breakdown

  • Male

    52%

  • Female

    48%

  • Non-Binary

    0.06%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Marketing and Advertising (200-500) employees are engaged

This is in the bottom 44% compared with other industries.


The median eNPS score for organizations in this benchmark is 9 and is in the bottom 12% compared with other industries.

How does Marketing and Advertising (200-500) compare?

People in Marketing & Advertising (200-500) were much more positive than average regarding Collaboration & Communication, Service & Quality Focus, and Innovation.

People working in Marketing & Advertising (200-500) are more engaged than Local Councils AU & NZ, Local Councils Australia, and Higher Education. People working in Marketing & Advertising (200-500) are less engaged than Construction, Hospital & Health Care, Computer Software, and Accounting.

The highest scoring question for Marketing & Advertising (200-500) had 91% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+8% compared to overall) while they were generally most positive about Management.


People in Marketing & Advertising (200-500) were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 24% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    4%

  • 3 months to 6 months

    5%

  • 6 months to less than 1 year

    8%

  • 1 to less than 2 years

    17%

  • 2 to less than 4 years

    27%

  • 4 to less than 6 years

    17%

  • 6 to less than 10 years

    12%

  • Greater than 10 years

    10%

Invest in your people and create impact

See how it works