Marketing & Advertising July 2026
~2.5m
Questions answered
over 12 months- /
~150
Organizations
These insights represent ~2.5m questions answered from ~150 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Most represented regions in this benchmark
Northern America
42%
Europe
24%
MEA
13%
Asia
12%
Latin America
6%
Oceania
3%
Reported gender breakdown
Male
52%
Female
48%
Non-Binary
0.07%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
68% of Marketing and Advertising employees are engaged
This is in the bottom 42% compared with other industries.
The median eNPS score for organizations in this benchmark is 12 and is in the bottom 24% compared with other industries.
How does Marketing and Advertising compare?
People in Marketing & Advertising were much more positive than average regarding Voice, Innovation, and Growth.
On the lower side, people in Marketing & Advertising had much lower favorable scores than average in Equity, Social Connection, and Transfer Of Expectations & Values.
People working in Marketing & Advertising are more engaged than Local Councils AU & NZ and Local Councils Australia. People working in Marketing & Advertising are less engaged than Consumer Goods, Consumer Goods & Services, Staffing & Recruiting, and Individual & Family Services.
The highest scoring question for Marketing & Advertising had 88% of people agreeing that their manager genuinely cares about their wellbeing (+1% compared to overall) while they were generally most positive about Management.
People in Marketing & Advertising were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 27% of people disagreeing (+5% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising organizations.
1 %[Company]% is a great company for me to make a contribution to my development | Learning & Development |
2 %[Company]% effectively directs resources (funding, people and effort) towards company goals | Company Performance |
3 Generally, the right people are rewarded and recognized at %[Company]% | Feedback & Recognition |
How long do people stay?
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
2%
3 months to 6 months
6%
6 months to less than 1 year
10%
1 to less than 2 years
17%
2 to less than 4 years
25%
4 to less than 6 years
16%
6 to less than 10 years
14%
Greater than 10 years
11%