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Marketing & Advertising 2021

The marketing and advertising benchmark is made up of organizations that create messaging and communications for clients with the purpose of creating positive brand alliance and behaviour change. These organizations primarily produce and/or sell digitized or physical marketing and advertising content.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    100%

Region breakdown

  • North America

    64%

  • Europe

    16%

  • Oceania

    9%

  • Asia

    5%

  • MEA

    4%

  • South America

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

72% of Marketing and Advertising employees are engaged

This is in the bottom 25% compared with other industries.


The average eNPS score for organizations in this benchmark is 25 and is in the bottom 43% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

2% above global average

I would recommend [Company] as a great place to work

86%

2% above global average

I am proud to work for [Company]

85%

2% below global average

I rarely think about looking for a job at another company

55%

4% below global average

I see myself still working at [Company] in two years' time

63%

4% below global average

The highest scoring question for Marketing & Advertising had 90% of people agreeing that their manager genuinely cares about their wellbeing (+2% compared to overall) while they were generally most positive about Work & Life Blend.


People in Marketing & Advertising were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 16% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I am happy with my current role relative to what was described to me

76% favorable

Alignment & Involvement
2

[Company] effectively directs resources (funding, people and effort) towards company goals

61% favorable

Company Performance
3

Day-to-day decisions here demonstrate that quality and improvement are top priorities

68% favorable

Service & Quality Focus
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

71.0% (+0)

CEO Approval

89.0% (+5)

How does Marketing and Advertising compare?

Organizations in Marketing & Advertising tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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