Marketing & Advertising July 2025
~2m
Questions answered
over 12 months- /
~85
Organizations
These insights represent ~2m questions answered from ~85 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising
Most represented regions in this benchmark
Northern America
35%
Europe
30%
Asia
12%
Oceania
12%
Latin America
6%
MEA
4%
Reported gender breakdown
Female
51%
Male
49%
Non-Binary
0.11%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
67% of Marketing and Advertising employees are engaged
This is in the bottom 42% compared with other industries.
The median eNPS score for organizations in this benchmark is 12 and is in the bottom 25% compared with other industries.
How does Marketing and Advertising compare?
People in Marketing & Advertising were much more positive than average regarding Action, Decision Making, and Collaboration & Communication.
On the lower side, people in Marketing & Advertising had much lower favorable scores than average in Equity, Company And Leadership, and Engagement.
People working in Marketing & Advertising are less engaged than Food & Beverage, Mechanical Or Industrial Engineering, Construction & Heavy Industry, and Medical Devices.
The highest scoring question for Marketing & Advertising had 90% of people agreeing that they know how their work contributes to the goals of %[Company]% (+0% compared to overall) while they were generally most positive about Management.
People in Marketing & Advertising were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 31% of people disagreeing (+8% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising organizations.
1 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
2 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
3 At %[Company]% there is open and honest two-way communication | Collaboration & Communication |
How long do people stay?
In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
3%
3 months to 6 months
6%
6 months to less than 1 year
10%
1 to less than 2 years
19%
2 to less than 4 years
29%
4 to less than 6 years
12%
6 to less than 10 years
12%
Greater than 10 years
10%