Creative & Media United States July 2025
~0.9m
Questions answered
over 12 months- /
~150
Organizations
These insights represent ~0.9m questions answered from ~150 organizations, collected between July 2024 and June 2025.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Public Relations & Communications, Broadcast Media, Design, Online Media, Publishing, Media Production
Reported gender breakdown
Female
58%
Male
42%
Non-Binary
0.15%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
66% of Creative and Media United States employees are engaged
This is in the top 48% compared with the overall average.
The median eNPS score for organizations in this benchmark is 8 and is in the bottom 30% compared with the overall average.
How does Creative and Media United States compare?
People in Creative & Media United States were much more positive than average regarding Decision Making and Collaboration & Communication.
On the lower side, people in Creative & Media United States had much lower favorable scores than average in Equity, Growth, and Company Performance.
People working in Creative & Media United States are more engaged than Nonprofit Organization Management Europe, Hungary, Germany (200-500), and Turkey 1000+. People working in Creative & Media United States are less engaged than Southeast Asia (1000-5000), Western Europe (0-100), Investment Banking, and Healthcare Europe.
The highest scoring question for Creative & Media United States had 90% of people agreeing that We are genuinely supported if they choose to make use of flexible working arrangements (+6% compared to overall) while they were generally most positive about Management.
People in Creative & Media United States were generally least favourable about Equity, and were most negative towards 'When there are career opportunities at %[Company]%, I am aware of them' with 30% of people disagreeing (+19% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media United States organizations.
1 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
2 %[Company]% is a great company for me to make a contribution to my development | Learning & Development |
3 Generally, the right people are rewarded and recognized at %[Company]% | Feedback & Recognition |
How long do people stay?
In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
4%
6 months to less than 1 year
8%
1 to less than 2 years
15%
2 to less than 4 years
33%
4 to less than 6 years
13%
6 to less than 10 years
13%
Greater than 10 years
13%