Creative & Media United States July 2026
~0.9m
Questions answered
over 12 months- /
~150
Organizations
These insights represent ~0.9m questions answered from ~150 organizations, collected between July 2025 and June 2026.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry.
Data provided by Culture Amp
Most represented industries in this benchmark
Marketing & Advertising, Publishing, Online Media, Broadcast Media, Public Relations & Communications, Performing Arts, Music
Reported gender breakdown
Female
52%
Male
48%
Non-Binary
0.13%
Are employees committed to their organizations?
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
68% of Creative and Media United States employees are engaged
This is in the top 47% compared with the overall average.
The median eNPS score for organizations in this benchmark is 13 and is in the bottom 44% compared with the overall average.
How does Creative and Media United States compare?
People in Creative & Media United States were much more positive than average regarding Innovation, Growth, and Your Manager.
On the lower side, people in Creative & Media United States had much lower favorable scores than average in Equity, Company Performance, and Leadership.
People working in Creative & Media United States are more engaged than Management Consulting United Kingdom, Management Consulting Europe, Information Technology & Services Germany, and Consulting & Staffing United Kingdom. People working in Creative & Media United States are less engaged than Software Engineer North America, Nurse Oceania, Architecture & Planning, and Professional Services (1000-5000).
The highest scoring question for Creative & Media United States had 91% of people agreeing that their manager genuinely cares about their wellbeing (+4% compared to overall) while they were generally most positive about Management.
People in Creative & Media United States were generally least favourable about Equity, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 27% of people disagreeing (+4% above average).
Which questions matter the most?
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media United States organizations.
1 The leaders at %[Company]% demonstrate that people are important to the company's success | Leadership |
2 %[Company]% is a great company for me to make a contribution to my development | Learning & Development |
3 The leaders at %[Company]% have communicated a vision that motivates me | Leadership |
How long do people stay?
In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
Understanding Tenure distributions
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Tenure distributions
Less than 3 months
1%
3 months to 6 months
3%
6 months to less than 1 year
7%
1 to less than 2 years
13%
2 to less than 4 years
24%
4 to less than 6 years
16%
6 to less than 10 years
16%
Greater than 10 years
20%