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Creative & Media (Australia) 2021

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    34%

  • Online Media

    13%

  • Broadcast Media

    11%

  • Design

    11%

  • Publishing

    8%

  • Public Relations and Communications

    8%

  • Music

    5%

  • Motion Pictures and Film

    5%

  • Media Production

    3%

  • Animation

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Creative and Media (Australia) employees are engaged

This is in the bottom 24% compared with the overall average.


The average eNPS score for organizations in this benchmark is 26 and is in the top 46% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

88%

1% above global average

I would recommend [Company] as a great place to work

84%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

67%

4% below global average

I see myself still working at [Company] in two years' time

62%

5% below global average

I rarely think about looking for a job at another company

53%

6% below global average

The highest scoring question for Creative & Media Australia had 90% of people agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Teamwork & Ownership.


People in Creative & Media Australia were generally least favourable about Learning & Development, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 20% of people disagreeing (+0% above average).

How long do people stay?

In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.4 stars (-0.2)

Career Opportunities

3.5 stars (+0)

Recommend to Friend

71.0% (+0)

CEO Approval

85.0% (+1)

How does Creative and Media (Australia) compare?

Organizations in Creative & Media Australia tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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