Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Retail (Northern America) 2020

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • ~3m

    Questions answered
    in last 12 months

  • /
  • ~60

    Organizations

These insights represent ~3m questions answered from ~60 organizations, ranging in size from 10 to 15,400 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Retail

    29%

  • Apparel & Fashion

    26%

  • Consumer Services

    17%

  • Consumer Electronics

    9%

  • Furniture

    7%

  • Consumer Goods

    7%

  • Sporting Goods

    3%

Included countries

  • Canada
  • United States

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Retail (Northern America) employees are engaged

This is in the bottom 23% compared with the overall average.


The average eNPS score for organizations in this benchmark is 16 and is in the bottom 44% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% above global average

I am proud to work for [Company]

85%

1% below global average

I would recommend [Company] as a great place to work

80%

2% below global average

I see myself still working at [Company] in two years' time

60%

3% below global average

I rarely think about looking for a job at another company

51%

4% below global average

The highest scoring question for Retail Northern America had 88% of People agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Management.


People in Retail Northern America were generally least favourable about Leadership, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 15% of people disagreeing (+1% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail (Northern America) organizations.

1

Most people here make a good effort to consult other staff where appropriate

70% favorable


The factor this relates most closely to is Collaboration & Communication

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail (Northern America) organizations.

1

Most people here make a good effort to consult other staff where appropriate

70% favorable

Collaboration & Communication
2

[Company] is a great company for me to make a contribution to my development

74% favorable

Learning & Development
3

The leaders at [Company] demonstrate that people are important to the company's success

66% favorable

Leadership
4

We acknowledge people who deliver outstanding service here

67% favorable

Service & Quality Focus
5

Generally, the right people are rewarded and recognized at [Company]

54% favorable

Feedback & Recognition

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Most people here make a good effort to consult other staff where appropriate

70% favorable

Collaboration & Communication
2

At [Company] there is open and honest two-way communication

63% favorable

Collaboration & Communication
3

At [Company] there is open and honest two-way communication

63% favorable

Collaboration & Communication
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.5 stars (-0.3)

Culture and Values

3.65 stars (-0.2)

Work Life Balance

3.55 stars (-0.2)

Compensation and Benefits

3.3 stars (-0.3)

Career Opportunities

3.0 stars (-0.5)

Recommend to Friend

59.0% (-12)

CEO Approval

74.0% (-10)

Are staff empowered with results?

Organizations in the Retail (Northern America) benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Retail (Northern America)


    9%



  • How does Retail (Northern America) compare?

    People in Retail Northern America were much more positive than average regarding Decision Making.


    On the lower side, People in Retail Northern America had much lower favorable scores than average in Action, Fairness, and Voice.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

    Build a world-class employee experience today

    Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

    Close browser update banner