The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Marketing and Advertising
Public Relations and Communications
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 22% compared with the overall average.
The average eNPS score for organizations in this benchmark is 13 and is in the bottom 26% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work
5% above global average
[Company] motivates me to go beyond what I would in a similar role elsewhere
2% above global average
I am proud to work for [Company]
1% below global average
I rarely think about looking for a job at another company
6% below global average
I see myself still working at [Company] in two years' time
10% below global average
The highest scoring question for Media & Marketing Europe had 88% of People agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Work & Life Blend.
People in Media & Marketing Europe were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (-2% below average).
In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
[Company] is in a position to really succeed over the next three years
74% favorableCompany Performance
[Company] effectively directs resources (funding, people and effort) towards company goals
55% favorableCompany Performance
Day-to-day decisions here demonstrate that quality and improvement are top priorities
61% favorableService & Quality Focus
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
3.95 stars (+0.2)
Culture and Values
4.1 stars (+0.2)
Work Life Balance
3.85 stars (+0.1)
Compensation and Benefits
3.65 stars (+0)
4.0 stars (+0.5)
Recommend to Friend
Organizations in the Media and Marketing (Europe) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Media and Marketing (Europe)
People in Media & Marketing Europe were much more positive than average regarding Decision Making, Collaboration & Communication, and Leadership.
On the lower side, People in Media & Marketing Europe had much lower favorable scores than average in Action, Fairness, and Social Connection.