The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Public Relations and Communications
30%
Marketing and Advertising
30%
Publishing
9%
Motion Pictures and Film
9%
Online Media
7%
Newspapers
5%
Media Production
5%
Design
2%
Music
2%
Broadcast Media
2%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 2% compared with the overall average.
The average eNPS score for organizations in this benchmark is 9 and is in the bottom 11% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 84% 2% above global average |
I am proud to work for [Company] | 86% Same as global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 65% 4% below global average |
I rarely think about looking for a job at another company | 47% 8% below global average |
I see myself still working at [Company] in two years' time | 50% 13% below global average |
People working in Creative & Media United Kingdom are less engaged than New Tech Ireland, Professional Services Australia, Northern America 500–1000), and Oceania 100–200).
The highest scoring question for Creative & Media United Kingdom had 87% of People agreeing that they know how their work contributes to the goals of [company] (-2% compared to overall) while they were generally most positive about Management.
People in Creative & Media United Kingdom were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 14% of people disagreeing (+0% above average).
In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] effectively directs resources (funding, people and effort) towards company goals | 53% favorable Company Performance |
2 [Company] is a great company for me to make a contribution to my development | 69% favorable Learning & Development |
3 Generally, the right people are rewarded and recognized at [Company] | 54% favorable Feedback & Recognition |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.75 stars (+0) |
Culture and Values | 3.85 stars (+0) |
Work Life Balance | 3.8 stars (+0) |
Compensation and Benefits | 3.55 stars (-0.1) |
Career Opportunities | 3.55 stars (+0) |
Recommend to Friend | 72.0% (+1) |
CEO Approval | 84.0% (+0) |
Organizations in the Creative and Media (United Kingdom) benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Global average
10%
Creative and Media (United Kingdom)
9%
People in Creative & Media United Kingdom were much more positive than average regarding Decision Making.
On the lower side, People in Creative & Media United Kingdom had much lower favorable scores than average in Action, Social Connection, and Voice.
Insights data provided by Culture Amp.
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