The Employee Experience Platform | Culture Amp

Creative & Media (United Kingdom) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications


  • Marketing and Advertising


  • Publishing


  • Motion Pictures and Film


  • Online Media


  • Newspapers


  • Media Production


  • Design


  • Music


  • Broadcast Media


Included countries

  • United Kingdom
  • Jersey

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

66% of Creative and Media (United Kingdom) employees are engaged

This is in the bottom 2% compared with the overall average.

The average eNPS score for organizations in this benchmark is 9 and is in the bottom 11% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work


2% above global average

I am proud to work for [Company]


Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


4% below global average

I rarely think about looking for a job at another company


8% below global average

I see myself still working at [Company] in two years' time


13% below global average

The highest scoring question for Creative & Media United Kingdom had 87% of People agreeing that they know how their work contributes to the goals of [company] (-2% compared to overall) while they were generally most positive about Management.

People in Creative & Media United Kingdom were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 14% of people disagreeing (+0% above average).

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


[Company] effectively directs resources (funding, people and effort) towards company goals

53% favorable

Company Performance

[Company] is a great company for me to make a contribution to my development

69% favorable

Learning & Development

Generally, the right people are rewarded and recognized at [Company]

54% favorable

Feedback & Recognition
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.75 stars (+0)

Culture and Values

3.85 stars (+0)

Work Life Balance

3.8 stars (+0)

Compensation and Benefits

3.55 stars (-0.1)

Career Opportunities

3.55 stars (+0)

Recommend to Friend

72.0% (+1)

CEO Approval

84.0% (+0)

Are staff empowered with results?

Organizations in the Creative and Media (United Kingdom) benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Global average


  • Creative and Media (United Kingdom)


  • How does Creative and Media (United Kingdom) compare?

    People in Creative & Media United Kingdom were much more positive than average regarding Decision Making.

    On the lower side, People in Creative & Media United Kingdom had much lower favorable scores than average in Action, Social Connection, and Voice.

    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

    Build a world-class employee experience today

    Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

    Close browser update banner