The People & Culture Platform | Culture Amp

Creative & Media (Oceania) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    30%

  • Marketing and Advertising

    20%

  • Broadcast Media

    10%

  • Motion Pictures and Film

    10%

  • Online Media

    10%

  • Design

    7%

  • Publishing

    7%

  • Media Production

    3%

  • Animation

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Creative and Media (Oceania) employees are engaged

This is in the bottom 48% compared with the overall average.


The average eNPS score for organizations in this benchmark is 19 and is in the top 36% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

91%

5% above global average

I would recommend [Company] as a great place to work

87%

5% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% above global average

I see myself still working at [Company] in two years' time

59%

4% below global average

I rarely think about looking for a job at another company

49%

6% below global average

The highest scoring question for Creative & Media Oceania had 91% of People agreeing that they are proud to work for [company] (+5% compared to overall) while they were generally most positive about Management.


People in Creative & Media Oceania were generally least favourable about Learning & Development, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 21% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I feel I am part of a team

85% favorable

Teamwork & Ownership
2

I feel like I belong at [Company]

80% favorable

Belonging
3

[Company] is in a position to really succeed over the next three years

77% favorable

Company Performance
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.55 stars (-0.2)

Culture and Values

3.75 stars (-0.1)

Work Life Balance

3.75 stars (+0)

Compensation and Benefits

3.4 stars (-0.2)

Career Opportunities

3.35 stars (-0.2)

Recommend to Friend

68.0% (-3)

CEO Approval

83.0% (-1)

Are staff empowered with results?

Organizations in the Creative and Media (Oceania) benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Creative and Media (Oceania)


    10%



  • How does Creative and Media (Oceania) compare?

    People in Creative & Media Oceania were much more positive than average regarding Collaboration & Communication, Decision Making, and Service & Quality Focus.


    On the lower side, People in Creative & Media Oceania had much lower favorable scores than average in Fairness.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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