Accelerating high performance through personalised coaching: Culture Amp introduces AI Coach

Through personalized insights, expert coaching, and effective action plans, AI Coach helps managers lead with confidence

20 May 2025 - San Francisco, New York, London, Melbourne, Berlin. Culture Amp, the world’s leading employee experience and people performance platform, today announced its new AI Coach product will be available to customers from Q3, 2025.

Designed to elevate leadership performance, AI Coach provides personalized, contextual, and scientifically-backed coaching, through a powerful conversational AI interface that builds capability and confidence so managers can take effective action, faster.

Unveiled at the Culture First Leadership Forum in London today, AI Coach is powered by Culture Amp’s People Science evidence base - drawing on insights gathered from more than 1.5 billion workplace data points collected over a decade of research. Unlike generic alternatives, AI Coach is grounded in proven coaching methodologies with its large language model (LLM) specifically trained using industrial and organizational psychology principles to deliver purpose-built workplace coaching that drives impactful behavior change.

“In an age of a proliferation of AI assistants, it’s the assistant that has the best data and contextual intelligence that is the most useful,” said David Perring, Chief Insights Officer of Fosway Group. “Context is everything: support and advice grounded in the individual manager’s team’s context is potentially the game-changer for managers and their management development. The more accurate and pertinent the understanding of context, the better the advice.”

Personalized, Accessible Coaching for All Managers

In a competitive market where employee motivation and recognition are in decline, HR and People leaders are expected to do more with less amidst increasing complexity. While managers have typically leaned heavily on their HR partners to navigate difficult conversations, AI Coach gives managers the tools they need to lead their own effective, tailored conversations - whether in 1:1s, performance reviews, or everyday interactions.

Integrated with the Culture Amp platform, AI Coach delivers on-demand, targeted and contextual guidance, recommendations and action plans that are specifically tailored to an organization's needs, strategy, and culture. Each coaching session adapts to a manager’s needs by drawing out insights specific to their unique challenge.

“AI Coach is not just about providing advice; it’s about enabling managers to develop crucial skills, navigate difficult conversations, and inspire meaningful action within their teams,” said Chris Mander, Chief Product Officer at Culture Amp. “With high-quality, psychologically-grounded coaching accessible to all managers at work as part of Culture Amp's platform of insights and tools for action, AI Coach democratizes coaching to drive more effective action across the whole organization.”

Building Manager Confidence and Capability, At Scale

With 1 in 4 managers not providing adequate, actionable feedback to their direct reports, AI Coach supports managers to grow as leaders through bite-sized performance coaching opportunities.

Through conversational AI, managers are coached in how to confidently deliver meaningful and constructive feedback, navigate difficult conversations, and craft impactful action plans and clear communication to support their teams through complexity and change.

Offering a confidential, safe and secure space to role play conversations, reflect, and grow, AI Coach adapts to managers’ needs — whether seeking quick, actionable advice or in-depth guidance.

About the impact of building manager confidence and capability, Richard Taylor, Senior Vice President, People Experience from Nasdaq said, “At Nasdaq, effective leadership plays a critical role to drive team performance and employee engagement, while also ensuring that we foster growth, purpose, and connection across our workforce. Culture Amp’s combination of evidence-backed coaching and AI-powered insights democratizes access to personalized guidance, empowering managers to lead with confidence in any situation. With AI Coach, organizations can unlock the potential to foster a high-performance culture at scale.”

Turning Engagement Insights Into Action – Faster

Streamlining the way HR teams review and act on engagement surveys, using AI Coach together with Engage, managers can swiftly review highlighted survey insights, identify recommended focus areas for their teams and organization, develop meaningful action plans, and be prompted to use other Culture Amp tools such as Goals and 1-1s that drive engagement and performance.

AI Coach also co-creates communications artefacts like draft emails, team messages or talking points, which are informed by specific organizational context and survey insights – designed to save leaders precious time through faster implementation.

“If you want to energise your team as a manager, then understanding their energy and engagement is going to give you a huge head-start over an AI product that doesn’t have the detail and can only provide generic support,” said Perring. “In the long run, that deep understanding of the nuances of insight and action may be the difference between success and failure. In a fast-changing world, our people intelligence - and our understanding of the whole person - is the springboard, guardrails, crashmat and fuelling station we all need to accelerate our journey. The tools that enable that, like Culture Amp’s AI Coach, are potentially in everyone’s hands like never before.”

AI Coach will be available to customers from Q3, 2025. For more information on AI Coach, visit https://www.cultureamp.com/platform/ai-coach

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About Culture Amp

Culture Amp is the world’s leading employee experience and people performance platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams.

Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonald's, and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit www.cultureamp.com