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The Employee Experience Platform | Culture Amp

17 November 2020, MELBOURNE – Culture Amp, the world’s leading employee experience platform, today announced that it has expanded its executive team with the appointment of Sally Bruce as Chief Operating Officer & Chief Financial Officer.

“At Culture Amp we know the importance of great managers and leaders. As an advocate of cultural change and diversity and inclusion, Sally not only shares Culture Amp’s vision of a better world of work, she also has deep experience leading and building global companies,“ said Didier Elzinga, CEO and Founder of Culture Amp. “Sally’s exceptional mix of skills and experience will be instrumental as we continue to deliver on our mission of amplifying the impact and the experience of over 100 million people at work.”

Sally joins Culture Amp with more than 25 years of executive leadership experience at international organizations. Sally was most recently the Chief Executive Officer at AMP Bank Limited and has held various leadership roles at National Australia Bank and Macquarie Bank. Sally also serves as a Director of Rising (formerly the Melbourne International Arts Festival).

In the newly created role of integrated COO & CFO, Sally will play a key role within the executive team and across the organization.

“Our work is a pivotal part of our lives and identity - joining Culture Amp provides an opportunity to influence people’s lives - for the better. With over 6,500+ active business customers and over 400 employees, the scale of impact and opportunity for accelerated growth, is something that I’m excited to be a part of,” said Sally Bruce, newly appointed COO & CFO of Culture Amp.

Sally Bruce biography

Sally Bruce is the COO & CFO of Culture Amp, the world’s leading employee experience platform, with over 6,500 active business customers in 47 countries around the world. Sally has worked for more than 25 years as a senior executive at global organizations. Prior to joining Culture Amp, Sally was the Chief Executive Officer of AMP Bank. Previously, she was the Chief Financial Officer Business and Personal Banking at National Australia Bank and has held a number of senior leadership roles at Macquarie Group. Sally also serves as a Director of Rising (formerly the Melbourne International Arts Festival) and Chief Executive Women. Sally holds a Bachelor's degree in Commerce and a Master's degree in Applied Finance. Sally is a driver of performance through culture and is a passionate advocate of people and diversity in all its forms.

About Culture Amp

Culture Amp is the world’s leading employee experience platform, helping organizations uncover what matters to their people and take action. Culture Amp is a Culture First certified B Corporation used by 6,500 customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Bon Secours, Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York City, Culture Amp is recognized as one of the world’s top private cloud companies by Forbes and was named on the 2020 CB Insights 50 Future Unicorns list. Culture Amp is backed by leading venture capital funds, including Index Ventures, Felicis Ventures, Sapphire Ventures, Blackbird Ventures and Sequoia Capital China. Learn more at and @CultureAmp.


Kate Dinon +61 487 328 738 |

Sarah Gundlach +61 403 793 609 |

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