~0.8m
Questions answered
over 12 months
~30
Organizations
These insights represent ~0.8m questions answered from ~30 organizations, collected between January 2023 and December 2023.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Marketing & Advertising
41%
Public Relations & Communications
19%
Broadcast Media
11%
Online Media
11%
Media Production
7%
Design
4%
Newspapers
4%
Publishing
4%
Northern America
46%
Europe
20%
Oceania
15%
Asia
11%
MEA
5%
Latin America
3%
Male
50%
Female
50%
Non-Binary
0.06%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 39% compared with other industries.
The average eNPS score for organizations in this benchmark is 20 and is in the bottom 50% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 78% 3% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 63% 6% below global average |
I am proud to work for [Company] | 81% 4% below global average |
I rarely think about looking for a job at another company | 49% 7% below global average |
I see myself still working at [Company] in two years time | 64% 2% below global average |
People working in Creative & Media (1000-5000) are less engaged than Internet, Food & Beverage, Utilities, and Legal.
The highest scoring question for Creative & Media (1000-5000) had 88% of people agreeing that they know how their work contributes to the goals of [Company] (-2% compared to overall) while they were generally most positive about Management.
People in Creative & Media (1000-5000) were generally least favourable about Action, and were most negative towards 'I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies' with 25% of people disagreeing (+3% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (1000-5000) organizations.
I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies
The factor this relates most closely to is Alignment & Involvement
Note: Analysis includes all driver questions across survey topics that meet our threshold.
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (1000-5000) organizations.
1 I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies | 46% favorable Alignment & Involvement |
2 I receive appropriate recognition for good work at [Company] | 68% favorable Feedback & Recognition |
3 I know how my work contributes to the goals of [Company] | 88% favorable Alignment & Involvement |
In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies | 46% favorable Alignment & Involvement |
2 I know how my work contributes to the goals of [Company] | 88% favorable Alignment & Involvement |
3 I have access to the learning and development I need to do my job well | 70% favorable Learning & Development |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.7 stars (-0.1) |
Senior Leadership | 2.8 stars (-0.2) |
Diversity and Inclusion | 3.9 stars (+0) |
Culture and Values | 3.2 stars (-0.2) |
Work Life Balance | 3.2 stars (-0.3) |
Compensation and Benefits | 3.2 stars (+0) |
Career Opportunities | 3.3 stars (+0.3) |
Recommend to Friend | 70.0% (+1.0) |
CEO Approval | 86.0% (+4.0) |
Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.
The tenure composition of a benchmark can influence overall scores.
Less than 6 months
8%
6 months to less than 1 year
13%
1 to less than 2 years
25%
2 to less than 4 years
20%
4 to less than 6 years
11%
6 to 10 years
11%
Greater than 10 years
12%
Most of Engagement questions, some of Inclusion Survey questions
At [Company] there is open and honest twoway communication
At [Company] we act on promising new or innovative ideas
Daytoday decisions here demonstrate that quality and improvement are top priorities
Generally I believe my workload is reasonable for my role
Generally the right people are rewarded and recognized at [Company]
I am able to arrange time out from work when I need to
I am appropriately involved in decisions that affect my work
I am given opportunities to develop skills relevant to my interests
I am included in decisions that affect my work
I am proud to work for [Company]
I believe action will take place as a result of this survey
I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies
I believe there are good career opportunities for me at [Company]
I can be my authentic self at work
I can voice a contrary opinion without fear of negative consequences
I feel I am part of a team
I feel like I belong at [Company]
I have access to the learning and development I need to do my job well
I have access to the things I need to do my job well
I know how my work contributes to the goals of [Company]
I know what I need to do to be successful in my role
I rarely think about looking for a job at another company
I receive appropriate recognition for good work at [Company]
I see myself still working at [Company] in two years time
I would recommend [Company] as a great place to work
Most of the systems and processes here support us getting our work done effectively
My job performance is evaluated fairly
My manager genuinely cares about my wellbeing
My manager gives me useful feedback on how well I am performing
My manager is a great role model for employees
My manager keeps me informed about what is happening at [Company]
My manager or someone in management has shown a genuine interest in my career aspirations
Other departments at [Company] collaborate well with us to get the job done
People from all backgrounds have equal opportunities to succeed at [Company]
The information I need to do my job effectively is readily available
The leaders at [Company] demonstrate that people are important to the companys success
The leaders at [Company] have communicated a vision that motivates me
The leaders at [Company] keep people informed about what is happening
The products and services [Company] provides are as good as or better than our main competitors
We acknowledge people who deliver outstanding service here
We are encouraged to be innovative even though some of our initiatives may not succeed
We have enough autonomy to perform our jobs effectively
We hold ourselves and our team members accountable for results
When it is clear that someone is not delivering in their role we do something about it
Workloads are divided fairly among people where I work
[Company] effectively directs resources funding people and effort towards company goals
[Company] is in a position to really succeed over the next three years
[Company] motivates me to go beyond what I would in a similar role elsewhere
[Company] really allows us to make a positive difference
[Company]s commitment to social responsibility eg community support sustainability etc is genuine
People in Creative & Media (1000-5000) were much more positive than average regarding Growth and Inclusion.
On the lower side, people in Creative & Media (1000-5000) had much lower favorable scores than average in Action, Engagement, and Learning & Development.
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