The People & Culture Platform | Culture Amp

Public Relations & Communications (Northern America) 2020

The public relations and communications benchmark contains organizations that are specialist messaging and media information businesses. These organizations are responsible for creating positive awareness and communities of interest around focussed audiences. Often working in channels such as online, social, print, TV and live with powerful storytelling.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    100%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Public Relations and Communications (Northern America) employees are engaged

This is in the bottom 32% compared with the overall average.


The average eNPS score for organizations in this benchmark is 21 and is in the top 29% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

72%

3% above global average

I would recommend [Company] as a great place to work

84%

2% above global average

I rarely think about looking for a job at another company

54%

1% below global average

I am proud to work for [Company]

84%

2% below global average

I see myself still working at [Company] in two years' time

57%

6% below global average

The highest scoring question for Public Relations & Communications Northern America had 89% of People agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Management.


People in Public Relations & Communications Northern America were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (-2% below average).

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+4% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

76% favorable

Company Performance
2

Workloads are divided fairly among people where I work

55% favorable

Teamwork & Ownership
3

[Company] really allows us to make a positive difference

68% favorable

Social Connection
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.8 stars (-0.1)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.4 stars (-0.1)

Recommend to Friend

69.0% (-2)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Public Relations and Communications (Northern America) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Public Relations and Communications (Northern America)


    11%

  • Global average


    10%



  • How does Public Relations and Communications (Northern America) compare?

    People in Public Relations & Communications Northern America were much more positive than average regarding Feedback & Recognition, Decision Making, and Innovation.


    On the lower side, People in Public Relations & Communications Northern America had much lower favorable scores than average in Social Connection and Voice.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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