The public relations and communications benchmark contains organizations that are specialist messaging and media information businesses. These organizations are responsible for creating positive awareness and communities of interest around focussed audiences. Often working in channels such as online, social, print, TV and live with powerful storytelling.
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Public Relations and Communications
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 32% compared with the overall average.
The average eNPS score for organizations in this benchmark is 21 and is in the top 29% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere
3% above global average
I would recommend [Company] as a great place to work
2% above global average
I rarely think about looking for a job at another company
1% below global average
I am proud to work for [Company]
2% below global average
I see myself still working at [Company] in two years' time
6% below global average
The highest scoring question for Public Relations & Communications Northern America had 89% of People agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Management.
People in Public Relations & Communications Northern America were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (-2% below average).
In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 16% of people see themselves leaving within two years (+4% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
[Company] is in a position to really succeed over the next three years
76% favorableCompany Performance
Workloads are divided fairly among people where I work
55% favorableTeamwork & Ownership
[Company] really allows us to make a positive difference
68% favorableSocial Connection
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
3.8 stars (+0)
Culture and Values
3.8 stars (-0.1)
Work Life Balance
3.7 stars (-0.1)
Compensation and Benefits
3.7 stars (+0.1)
3.4 stars (-0.1)
Recommend to Friend
Organizations in the Public Relations and Communications (Northern America) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Public Relations and Communications (Northern America)
People in Public Relations & Communications Northern America were much more positive than average regarding Feedback & Recognition, Decision Making, and Innovation.
On the lower side, People in Public Relations & Communications Northern America had much lower favorable scores than average in Social Connection and Voice.