The Employee Experience Platform | Culture Amp

Consumer Goods & Services 2020

The consumer goods and services benchmark focusses on organizations that are direct to consumer. They produce and sell various products and services such as consumer technology, gifts, electronics, white goods and household products as well as various 'on-demand' consumer services.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Consumer Goods


  • Consumer Services


  • Consumer Electronics


Region breakdown

  • North America


  • Europe


  • MEA


  • Asia


  • Oceania


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Consumer Goods and Services employees are engaged

This is in the top 43% compared with other industries.

The average eNPS score for organizations in this benchmark is 17 and is in the top 44% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]


2% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


1% above global average

I would recommend [Company] as a great place to work


Same as global average

I see myself still working at [Company] in two years' time


Same as global average

I rarely think about looking for a job at another company


1% below global average

The highest scoring question for Consumer Goods & Services had 89% of People agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Work & Life Blend.

People in Consumer Goods & Services were generally least favourable about Leadership, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 24% of people disagreeing (+4% above average).

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


When it is clear that someone is not delivering in their role we do something about it

43% favorable

Feedback & Recognition

At [Company] there is open and honest two-way communication

64% favorable

Collaboration & Communication

At [Company] there is open and honest two-way communication

64% favorable

Collaboration & Communication
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.6 stars (-0.2)

Culture and Values

3.85 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.35 stars (-0.2)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

59.5% (-11.5)

CEO Approval

74.5% (-9.5)

Are staff empowered with results?

Organizations in the Consumer Goods and Services benchmark on average gave 14% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Consumer Goods and Services


  • Global average


  • How does Consumer Goods and Services compare?

    People in Consumer Goods & Services were much more positive than average regarding Decision Making.

    On the lower side, People in Consumer Goods & Services had much lower favorable scores than average in Fairness, Voice, and Leadership.

    What are organizations focussing on?

    Below are the most common areas that organizations in Consumer Goods and Services choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.


    I believe there are good career opportunities for me at [Company]

    62% favorable

    Learning & Development

    Most of the systems and processes here support us getting our work done effectively

    57% favorable


    The leaders at [Company] have communicated a vision that motivates me

    64% favorable


    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

    Build a world-class employee experience today

    Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

    Close browser update banner