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Engaging Growth 2020

The engaging growth benchmark is made up of companies from a range of industries that are high on growth (they're hiring fast) but also high on Engagement and retention - something that can be hard for fast-growing companies. They're showing they can attract AND retain and they are often the main competition for your best people. We identify these companies using their previous 12 months of hiring data and our own Engagement and retention data. This benchmark contains organisations that are in our top 33% for headcount growth and the top 33% in Engagement scores.

  • ~5m

    Questions answered
    in last 12 months

  • /
  • ~300

    Organizations

These insights represent ~5m questions answered from ~300 organizations, ranging in size from 30 to 10,200 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    37%

  • Information Technology and Services

    10%

  • Internet

    6%

  • Computer & Network Security

    3%

  • Investment Banking

    3%

  • Financial Services

    3%

  • Wholesale

    2%

  • Insurance

    2%

Region breakdown

  • North America

    73%

  • Europe

    12%

  • Asia

    6%

  • Oceania

    6%

  • MEA

    1%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

82% of Engaging Growth employees are engaged

This is the highest scoring group compared with other industries.


The average eNPS score for organizations in this benchmark is 47 and is the highest scoring group compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I rarely think about looking for a job at another company

69%

14% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

81%

12% above global average

I see myself still working at [Company] in two years' time

74%

11% above global average

I would recommend [Company] as a great place to work

91%

9% above global average

I am proud to work for [Company]

94%

8% above global average

The highest scoring question for Engaging Growth had 95% of People agreeing that the work that they do at [company] is important (+7% compared to overall) while they were generally most positive about Contribution to Broader Purpose.


People in Engaging Growth were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 13% of people disagreeing (-7% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Engaging Growth organizations.

1

I understand how my work contributes to [Company]'s mission

94% favorable


The factor this relates most closely to is Contribution to Broader Purpose

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Engaging Growth organizations.

1

I understand how my work contributes to [Company]'s mission

94% favorable

Contribution to Broader Purpose
2

I am satisfied with how decisions are made at [Company]

62% favorable

Decision Making
3

The leaders at [Company] demonstrate that people are important to the company's success

83% favorable

Leadership
4

I feel like I belong at [Company]

84% favorable

Belonging
5

[Company] is a great company for me to make a contribution to my development

85% favorable

Learning & Development

How long do people stay?

In the short term, 12% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-8% compared to overall) while on a longer time frame, 7% of people see themselves leaving within two years (-5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I understand how my work contributes to [Company]'s mission

94% favorable

Contribution to Broader Purpose
2

I am satisfied with how decisions are made at [Company]

62% favorable

Decision Making
3

I believe there are good career opportunities for me at [Company]

75% favorable

Learning & Development
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.4 stars (+0.6)

Culture and Values

4.3 stars (+0.4)

Work Life Balance

4.2 stars (+0.4)

Compensation and Benefits

4.2 stars (+0.6)

Career Opportunities

4.2 stars (+0.7)

Recommend to Friend

85.0% (+14)

CEO Approval

93.0% (+9)

Are staff empowered with results?

Organizations in the Engaging Growth benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Engaging Growth


    10%



  • How does Engaging Growth compare?

    People in Engaging Growth were much more positive than average regarding Action, Feedback & Recognition, and Decision Making.


    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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