Culture Amp achieves ISO42001 certification, setting the standard in responsible AI

October 22 2025, Melbourne, New York, London, San Francisco, Chicago, Belgrade, Berlin – Culture Amp, the leading employee experience and performance platform, is proud to announce that it has been formally certified under ISO42001, the world’s first international standard for Artificial Intelligence Management Systems (AIMS), marking a significant milestone in its commitment to responsible, transparent, and trustworthy AI.

This certification provides independent validation that Culture Amp has met rigorous requirements in establishing, implementing, maintaining, and continually improving its AI governance framework.

ISO42001 is designed to help organisations manage AI-related risks, while aligning with ethical, transparency, fairness, accountability, and governance objectives. It is stronger than internal policy alone: it means an accredited third party has examined Culture Amp’s AI management system and found it to satisfy global benchmarks for responsible AI. For Culture Amp, achieving this standard reinforces that its AI is built, monitored, and evolved under robust processes.

“Earning ISO/IEC 42001 certification is not just a badge, it’s a commitment we operationalise every day,” said Caroline Rawlinson, Chief Financial and Operations Officer at Culture Amp. “It means that our AI practices are externally validated, and that we continue evolving them in a structured, ethical way.”

Culture Amp’s journey to certification reflects its broader philosophy of embedding responsible AI practices at every stage of model development, deployment, and oversight.

The framework includes clear roles, escalation paths, and oversight mechanisms when it comes to governance and accountability, human-in-the-loop oversight and review, as well as transparency, traceability and documentation when it comes to models, data sources and decision logic. Culture Amp also focuses on rigorous risk and impact assessments and alignment with broader standards.

By adhering to both the letter and spirit of ISO42001, Culture Amp ensures its AI systems operate with integrity, fairness, and resilience.

“This achievement underscores how seriously we take responsibility for our customers, our people, and the broader community,” said Samm MacLeod, Chief Information Security Officer at Culture Amp. “We believe that AI must be trustworthy by design. ISO certification, giving our customers confidence that we proactively manage risks and protect their data with rigor and transparency.”

“Our ISO42001 certification, provides clients and partners with assurance that its AI features and analytics are built to internationally recognised governance standards as well as confidence that any risks tied to AI (bias, privacy, fairness) and also ensures we are continuously evolving to stay ahead of emerging threats—delivering trust and resilience in every platform interaction.”

Adds Rawlinson: “As ISO 42001 helps organisations prepare for future regulatory frameworks our customers and partners can rest assured we have a foundation for evolving in tandem with emerging AI regulations, and they have a competitive differentiator in choosing a technology provider that blends innovation with integrity.”