Skip to main content
The Employee Experience Platform | Culture Amp
Headshot of Didier Elzinga, the CEO of Culture Amp
Blog - Didier Elzinga, author profile

Didier Elzinga

Founder & CEO, Culture Amp


At Culture Amp, we do a founder interview for everyone joining the company. So, late in the interview process, every candidate can meet with one of the founders. While we don’t tell people who they can or can’t hire, I want to meet people as they come into the organization and know who they are.

We're now hiring about 15 people a month, so it’s a fairly large commitment to continue to have a founder interview for every person who joins the company. I still firmly believe in the value of the founder interview because of the insight I get about the people we're looking to bring into the company and how our hiring managers understand and prioritize different candidates.

It also allows me to sell the company's vision and convince candidates to join us. I want to help everyone who joins the company to believe that this is the right place for them to be.

Finally, I don’t consider myself to be an intimidating person, but I know that it’s easy for new starters to feel intimidated to come and speak to me. They’re not intimidated by Didier. They’re intimidated by the CEO. When I have an open conversation with somebody considering joining the company, it makes it easier for them to come up and chat with me or shoot me a note on Slack when they start work.

People ask many different questions during their founder interview, but the most common one I’m asked is, “What do I need to do to be successful at Culture Amp?”

I have two pieces of advice that I offer when I answer that question:

1. Find ways to create relationships with people outside your office

We have four offices - Melbourne, San Francisco, New York, and London. So it’s important for people to find ways to create relationships outside the office they’re based in.

While we're a pretty fluid, agile, and open company, it is hard to know who has what information. It can be overwhelming to new people, but everybody needs to find ways to connect with people outside their office. There’s no one office where the majority of value or experience sits.

It's tough to make those connections. When people come in, they learn, listen and pay attention, but connecting with people outside their office takes time and effort. It means taking calls at odd hours. Part of the reason I give this advice is to give people a reason to try a bit longer and not give up just because it’s hard.

Lots of people do this well. Some do this because they have natural empathy. They may be in one office, but they’re always thinking about how they can bring in this person here or that person over there. Then other people are just naturally curious. They connect with people and are always willing to reach out and find out about things.

We also encourage people to connect by joining our Camper Coffee Lottery. This is powered by a Slackbot called Donut that connects people who might not otherwise meet.

2. Spend time with the product

The other piece of advice that I give new people is not to neglect their time with the product. There are so many things that you need to do to be successful in your role that it's easy for weeks to go by without actually using our platform. But there’s no better way to do any role in this company than to better understand the actual product.

We use our platform internally for many things, and I always tell people to go in and look at new results themselves or come up with questions and see if they can answer them. Our product team also delivers regular updates and communications so people can stay up-to-date with new changes.  

This is so important because it’s about customer centricity. We exist because we solve a problem for customers, and our software is the way to solve that problem. Having people spend time on the product allows them to give better feedback to other people, both externally and internally. Our potential is bound to the quality of our product, and we should never forget that.

We now have over 230 people and add about 15 new people monthly. As we continue to grow, it becomes even more critical for people to connect with others around the world and to spend as much time with our product as possible.

Illustration of a flag on top of a hill

Apply for a job at Culture Amp

Join us!

What’s next

Build a world-class employee experience today

Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

Close browser update banner