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South Asia July 2025

  • ~2m

    Questions answered
    over 12 months

  • ~400

    Organizations

These insights represent ~2m questions answered from ~400 organizations, collected between July 2024 and June 2025.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

Computer Software, Information Technology & Services, Internet, Financial Services, Marketing & Advertising, Nonprofit Organization Management, Telecommunications, Computer & Network Security

Reported gender breakdown

  • Male

    72%

  • Female

    28%

  • Non-Binary

    0.02%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

77% of South Asia employees are engaged

This is in the top 29% compared with other regions.


The median eNPS score for organizations in this benchmark is 31 and is in the top 11% compared with other regions.

How does South Asia compare?

People in South Asia were much more positive than average regarding Action, Equity, and Feedback & Recognition.


On the lower side, people in South Asia had much lower favorable scores than average in Work Environment.

People working in South Asia are more engaged than Benelux, DACH, Central Europe, and Nordic.

The highest scoring question for South Asia had 93% of people agreeing that they understand how their work contributes to %[Company]%'s mission (+3% compared to overall) while they were generally most positive about Contribution to Broader Purpose.


People in South Asia were generally least favourable about Decision Making, and were most negative towards 'I am satisfied with how decisions are made at %[Company]%' with 15% of people disagreeing (-1% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in South Asia organizations.

1

I believe there are good career opportunities for me at %[Company]%

Learning & Development
2

I have confidence in the leaders at %[Company]%

Leadership
3

%[Company]% is a great company for me to make a contribution to my development

Learning & Development

How long do people stay?

In the short term, 14% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-6% compared to overall) while on a longer time frame, 7% of people see themselves leaving within two years (-3% compared to overall).

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 3 months

    2%

  • 3 months to 6 months

    4%

  • 6 months to less than 1 year

    12%

  • 1 to less than 2 years

    21%

  • 2 to less than 4 years

    32%

  • 4 to less than 6 years

    10%

  • 6 to less than 10 years

    10%

  • Greater than 10 years

    10%

Invest in your people and create impact