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Public Relations & Communications (Female) 2020

The public relations and communications benchmark contains organizations that are specialist messaging and media information businesses. These organizations are responsible for creating positive awareness and communities of interest around focussed audiences. Often working in channels such as online, social, print, TV and live with powerful storytelling. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    100%

Region breakdown

  • North America

    43%

  • Europe

    35%

  • Asia

    9%

  • South America

    6%

  • Oceania

    6%

  • MEA

    1%

  • Central America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

65% of Public Relations and Communications (Female) employees are engaged

This is the lowest scoring group compared with the overall average.


The average eNPS score for organizations in this benchmark is 8 and is in the bottom 8% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

66%

3% below global average

I am proud to work for [Company]

82%

4% below global average

I would recommend [Company] as a great place to work

78%

4% below global average

I rarely think about looking for a job at another company

47%

8% below global average

I see myself still working at [Company] in two years' time

54%

9% below global average

The highest scoring question for Public Relations & Communications had 86% of Women agreeing that they know how their work contributes to the goals of [company] (-3% compared to overall) while they were generally most positive about Management.


Women in Public Relations & Communications were generally least favourable about Social Connection, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 25% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 18% of people see themselves leaving within two years (+6% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe action will take place as a result of this survey

55% favorable

Action
2

[Company] really allows us to make a positive difference

63% favorable

Social Connection
3

Most people here make a good effort to consult other staff where appropriate

67% favorable

Collaboration & Communication
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.5 stars (-0.3)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.4 stars (-0.1)

Recommend to Friend

69.0% (-2)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Public Relations and Communications (Female) benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Public Relations and Communications (Female)


    10%



  • How does Public Relations and Communications (Female) compare?

    Women in Public Relations & Communications were much more positive than average regarding Decision Making.


    On the lower side, Women in Public Relations & Communications had much lower favorable scores than average in Fairness, Social Connection, and Voice.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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