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Creative & Media (North America) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~1.1m

    Questions answered
    in last 12 months

  • /
  • ~80

    Organizations

These insights represent ~1.1m questions answered from ~80 organizations, ranging in size from 10 to 4,500 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    32%

  • Marketing and Advertising

    23%

  • Motion Pictures and Film

    13%

  • Online Media

    13%

  • Design

    8%

  • Publishing

    5%

  • Broadcast Media

    3%

  • Media Production

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Creative and Media (North America) employees are engaged

This is in the bottom 16% compared with the overall average.


The average eNPS score for organizations in this benchmark is 21 and is in the top 29% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

84%

2% above global average

I am proud to work for [Company]

87%

1% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

68%

1% below global average

I rarely think about looking for a job at another company

48%

7% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

The highest scoring question for Creative & Media North America had 87% of People agreeing that they are proud to work for [company] (+1% compared to overall) while they were generally most positive about Management.


People in Creative & Media North America were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 23% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (North America) organizations.

1

[Company] is in a position to really succeed over the next three years

69% favorable


The factor this relates most closely to is Company Performance

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (North America) organizations.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

I am happy with my current role relative to what was described to me

72% favorable

Alignment & Involvement
3

[Company] is a great company for me to make a contribution to my development

74% favorable

Learning & Development
4

Day-to-day decisions here demonstrate that quality and improvement are top priorities

60% favorable

Service & Quality Focus
5

I have confidence in the leaders at [Company]

70% favorable

Leadership

How long do people stay?

In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

I have confidence in the leaders at [Company]

70% favorable

Leadership
3

I am happy with my current role relative to what was described to me

72% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.6 stars (+0)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

75.0% (+4)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Creative and Media (North America) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Creative and Media (North America)


    11%

  • Global average


    10%



  • How does Creative and Media (North America) compare?

    People in Creative & Media North America were much more positive than average regarding Fairness and Diversity.


    On the lower side, People in Creative & Media North America had much lower favorable scores than average in Social Connection and Company Performance.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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