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Creative & Media (Female) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.

  • ~1.7m

    Questions answered
    in last 12 months

  • /
  • ~95

    Organizations

These insights represent ~1.7m questions answered from ~95 organizations, ranging in size from 10 to 7,600 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    26%

  • Marketing and Advertising

    23%

  • Online Media

    13%

  • Motion Pictures and Film

    13%

  • Design

    7%

  • Broadcast Media

    5%

  • Media Production

    4%

  • Publishing

    4%

  • Newspapers

    2%

Region breakdown

  • Europe

    39%

  • North America

    30%

  • MEA

    15%

  • Oceania

    9%

  • Asia

    5%

  • South America

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Creative and Media (Female) employees are engaged

This is in the bottom 3% compared with the overall average.


The average eNPS score for organizations in this benchmark is 9 and is in the bottom 11% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

85%

1% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

67%

2% below global average

I would recommend [Company] as a great place to work

79%

3% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

I rarely think about looking for a job at another company

46%

9% below global average

The highest scoring question for Creative & Media had 85% of Women agreeing that they are proud to work for [company] (-1% compared to overall) while they were generally most positive about Management.


Women in Creative & Media were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 25% of people disagreeing (+5% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Female) organizations.

1

The leaders at [Company] demonstrate that people are important to the company's success

64% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Female) organizations.

1

The leaders at [Company] demonstrate that people are important to the company's success

64% favorable

Leadership
2

[Company] really allows us to make a positive difference

64% favorable

Social Connection
3

[Company] is in a position to really succeed over the next three years

70% favorable

Company Performance
4

[Company] is a great company for me to make a contribution to my development

69% favorable

Learning & Development
5

We acknowledge people who deliver outstanding service here

64% favorable

Service & Quality Focus

How long do people stay?

In the short term, 27% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+7% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] really allows us to make a positive difference

64% favorable

Social Connection
2

[Company] is in a position to really succeed over the next three years

70% favorable

Company Performance
3

The leaders at [Company] demonstrate that people are important to the company's success

64% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

71.0% (+0)

CEO Approval

84.0% (+0)

Are staff empowered with results?

Organizations in the Creative and Media (Female) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Creative and Media (Female)


    11%

  • Global average


    10%



  • How does Creative and Media (Female) compare?


    On the lower side, Women in Creative & Media had much lower favorable scores than average in Feedback & Recognition, Fairness, and Service & Quality Focus.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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