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Creative & Media (Europe) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~1.6m

    Questions answered
    in last 12 months

  • /
  • ~55

    Organizations

These insights represent ~1.6m questions answered from ~55 organizations, ranging in size from 10 to 16,400 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    29%

  • Marketing and Advertising

    29%

  • Publishing

    10%

  • Motion Pictures and Film

    8%

  • Online Media

    8%

  • Media Production

    6%

  • Newspapers

    4%

  • Design

    4%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Creative and Media (Europe) employees are engaged

This is in the bottom 3% compared with the overall average.


The average eNPS score for organizations in this benchmark is 12 and is in the bottom 20% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

83%

1% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

68%

1% below global average

I am proud to work for [Company]

84%

2% below global average

I rarely think about looking for a job at another company

46%

9% below global average

I see myself still working at [Company] in two years' time

52%

11% below global average

The highest scoring question for Creative & Media Europe had 85% of People agreeing that they know how their work contributes to the goals of [company] (-4% compared to overall) while they were generally most positive about Management.


People in Creative & Media Europe were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 17% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Europe) organizations.

1

[Company] effectively directs resources (funding, people and effort) towards company goals

50% favorable


The factor this relates most closely to is Company Performance

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Europe) organizations.

1

[Company] effectively directs resources (funding, people and effort) towards company goals

50% favorable

Company Performance
2

The leaders at [Company] have communicated a vision that motivates me

64% favorable

Leadership
3

The leaders at [Company] demonstrate that people are important to the company's success

69% favorable

Leadership
4

Day-to-day decisions here demonstrate that quality and improvement are top priorities

57% favorable

Service & Quality Focus
5

[Company] is in a position to really succeed over the next three years

74% favorable

Company Performance

How long do people stay?

In the short term, 28% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+8% compared to overall) while on a longer time frame, 18% of people see themselves leaving within two years (+6% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

74% favorable

Company Performance
2

[Company] effectively directs resources (funding, people and effort) towards company goals

50% favorable

Company Performance
3

I feel like I belong at [Company]

74% favorable

Belonging
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

75.0% (+4)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Creative and Media (Europe) benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Creative and Media (Europe)


    10%



  • How does Creative and Media (Europe) compare?

    People in Creative & Media Europe were much more positive than average regarding Decision Making.


    On the lower side, People in Creative & Media Europe had much lower favorable scores than average in Action, Social Connection, and Feedback & Recognition.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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