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Creative & Media (Australia) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    33%

  • Marketing and Advertising

    19%

  • Motion Pictures and Film

    11%

  • Online Media

    11%

  • Design

    7%

  • Publishing

    7%

  • Broadcast Media

    4%

  • Media Production

    4%

  • Animation

    4%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Creative and Media (Australia) employees are engaged

This is in the top 48% compared with the overall average.


The average eNPS score for organizations in this benchmark is 19 and is in the top 36% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

88%

6% above global average

I am proud to work for [Company]

91%

5% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% above global average

I see myself still working at [Company] in two years' time

60%

3% below global average

I rarely think about looking for a job at another company

48%

7% below global average

The highest scoring question for Creative & Media Australia had 91% of People agreeing that they are proud to work for [company] (+5% compared to overall) while they were generally most positive about Management.


People in Creative & Media Australia were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 22% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I feel like I belong at [Company]

80% favorable

Belonging
2

I feel I am part of a team

85% favorable

Teamwork & Ownership
3

[Company] is in a position to really succeed over the next three years

77% favorable

Company Performance
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.5 stars (-0.3)

Culture and Values

3.65 stars (-0.2)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.4 stars (-0.2)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

65.0% (-6)

CEO Approval

82.5% (-1.5)

Are staff empowered with results?

Organizations in the Creative and Media (Australia) benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Creative and Media (Australia)


    10%



  • How does Creative and Media (Australia) compare?

    People in Creative & Media Australia were much more positive than average regarding Decision Making, Service & Quality Focus, and Leadership.


    On the lower side, People in Creative & Media Australia had much lower favorable scores than average in Fairness.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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