Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Creative & Media (100–200) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. This benchmark only includes organizations of size 100–200 employees.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    32%

  • Marketing and Advertising

    18%

  • Online Media

    18%

  • Publishing

    9%

  • Motion Pictures and Film

    9%

  • Broadcast Media

    9%

  • Design

    5%

Region breakdown

  • North America

    52%

  • Europe

    23%

  • Oceania

    20%

  • MEA

    2%

  • Asia

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Creative and Media (100–200) employees are engaged

This is in the bottom 22% compared with the overall average.


The average eNPS score for organizations in this benchmark is 18 and is in the top 40% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

84%

2% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% above global average

I am proud to work for [Company]

85%

1% below global average

I rarely think about looking for a job at another company

51%

4% below global average

I see myself still working at [Company] in two years' time

55%

8% below global average

The highest scoring question for Creative & Media 100–200) had 89% of People agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Management.


People in Creative & Media 100–200) were generally least favourable about Service & Quality Focus, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 23% of people disagreeing (+3% above average).

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I know how my work contributes to the goals of [Company]

89% favorable

Alignment & Involvement
2

Day-to-day decisions here demonstrate that quality and improvement are top priorities

63% favorable

Service & Quality Focus
3

I know what I need to do to be successful in my role

82% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.3 stars (+0.5)

Culture and Values

4.2 stars (+0.3)

Work Life Balance

4.15 stars (+0.4)

Compensation and Benefits

3.95 stars (+0.4)

Career Opportunities

4.05 stars (+0.5)

Recommend to Friend

85.0% (+14)

CEO Approval

97.5% (+13.5)

Are staff empowered with results?

Organizations in the Creative and Media (100–200) benchmark on average gave 14% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Creative and Media (100–200)


    14%

  • Global average


    10%



  • How does Creative and Media (100–200) compare?

    People in Creative & Media 100–200) were much more positive than average regarding Decision Making.


    On the lower side, People in Creative & Media 100–200) had much lower favorable scores than average in Fairness, Voice, and Social Connection.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

    Build a world-class employee experience today

    Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

    Close browser update banner