
25 emerging culture creators to keep on your radar in 2024

Culture Amp is proud to announce its inaugural list of top “emerging culture creators.” The 25 people celebrated in this list stand at the forefront of workplace culture and work daily to create a better world of work. It recognizes individuals who not only grasp the dynamic nature of work and the significance of a thriving workplace culture, but also have a positive influence on how organizations perceive and prioritize employee experience.
By championing diversity, equity, and inclusion, advocating for employee wellbeing, transforming organizations from within, preparing leaders for the future, and shaping a broader understanding of the workplace, every one of these individuals has been a catalyst for change in their own way.
Culture Amp CEO Didier Elzinga shares, “This initiative is a tribute to the people who are setting the cultural agenda in the workplace. The stories, insights, and experiences of this group of individuals serve as a source of inspiration to many and are truly creating a better world of work.”
Meet the Emerging Culture Creators for 2024
Below, we celebrate this year’s list of culture creators, each of whom is recognized in one of five categories.
Academics and researchers
Bridging the gap between theory and practice, and guiding organizations in making informed decisions that drive positive change.
Alicia Grandey, Ph.D, Liberal Arts Professor, Penn State University
Allison Gabriel, Ph.D, Faculty Director, Professor & Chair, Purdue University Daniels School of Business
Fabiola H. Gerpott, Ph.D, Professor of Leadership, WHU – Otto Beisheim School of Management
Reb Rebele, Ph.D, Management & Personality Researcher, Melbourne Business School

Diversity, equity and inclusion
Shaping efforts to create fair and inclusive workplaces by nurturing a sense of belonging and championing initiatives that promote diversity.
Danette Buie, Ed.D, Founder & CEO, Thrive Limitlessly, LLC
Daniela Herrera, Advisor, Talent & DEI Consultant, AIR and Kay & Black
Deepak Singh, Senior People & Culture Manager, Uber Carshare
Emily Goodson, Founder & CEO, Culture Smart
Sammy Herbert, Head of Developer Experience, SixPivot

Employee wellbeing and mental health
Creating supportive work environments by focusing on wellbeing and mental health inclusivity.
Brandy L. Simula, Ph.D, ACC, Senior Consultant, Global Talent Development
Chris Lincoln, Director of People, Vagabond Wine
Patricia Grabarek, Ph.D, Co-Founder, Workr Beeing
Shanna B. Tiayon, Ph.D, Founder, CEO Speaker & Writer, Yes Wellbeing Works
Sarah Giencke, Founder & Resilience Coach, Riset Resiliency
Steffannie Roaché, Asst. Professor of Practice, Trauma Informed Oregon
Future of work thought leaders
Preparing leaders and HR leaders for the changing landscape of work and embracing technology and other tools to ensure their organizations are equipped for the future.
Andra Vaduva, Founder, Safe Space & Safe Space Method™
Erica Dhawan, Founder, CEO & Keynote Speaker, Cotential
Gary Ware, Founder, Facilitator & Coach, Breakthrough Play
Jamila Rizvi, Deputy Managing Director, Future Women
Lauren Smith, Co-Founder & CEO, Refer
In-house people and culture creators
Transforming their workplaces by introducing new ways of working, encouraging cultures of experimentation, and creating collaborative, innovative, and adaptable environments.
David Lafreniere, Senior Director, People Strategy & Transformation, Plusgrade
Iniabasi Akpan, HR Operations Lead, Niyo Group
Markita J. Billups, Head of Clinical Operations & DEI, Oshi Health
Teresa Lilly, Head of People & Culture, Harrison.ai
Vanesa Cotlar, VP, People & Culture, PolicyMe




