The Employee Experience Platform | Culture Amp

Consumer Goods & Services North America 2022, June Update

  • ~640k

    Questions answered
    over 12 months

  • /
  • ~65

    Organizations

These insights represent ~640k questions answered from ~65 organizations, collected over the 12 month period to 30 June 2022.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Consumer Goods

    50%

  • Consumer Services

    31%

  • Consumer Electronics

    19%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of Consumer Goods and Services North America employees are engaged

This is in the top 50% compared with the overall average.


The average eNPS score for organizations in this benchmark is 26 and is in the top 45% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

84%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

72%

1% above global average

I am proud to work for [Company]

88%

1% above global average

I rarely think about looking for a job at another company

55%

3% below global average

I see myself still working at [Company] in two years time

64%

3% below global average

The highest scoring question for Consumer Goods & Services North America had 92% of people agreeing that they know how their work contributes to the goals of [Company] (+2% compared to overall) while they were generally most positive about Inclusion.


People in Consumer Goods & Services North America were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+1% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services North America organizations.

1

I have confidence in the leaders at [Company]

72% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services North America organizations.

1

I have confidence in the leaders at [Company]

72% favorable

Leadership
2

[Company] effectively directs resources funding people and effort towards company goals

61% favorable

Company Performance
3

The leaders at [Company] have communicated a vision that motivates me

71% favorable

Leadership

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I have confidence in the leaders at [Company]

72% favorable

Leadership
2

[Company] effectively directs resources funding people and effort towards company goals

61% favorable

Company Performance
3

Daytoday decisions here demonstrate that quality and improvement are top priorities

72% favorable

Service & Quality Focus
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (-0.1)

Senior Leadership

3.1 stars (-0.4)

Diversity and Inclusion

3.9 stars (-0.2)

Culture and Values

3.8 stars (+0)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.3 stars (-0.3)

Career Opportunities

3.2 stars (-0.3)

Recommend to Friend

75.0% (-2.0)

CEO Approval

83.0% (-5.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months

    15%

  • 6 months to less than 1 year

    18%

  • 1 to less than 2 years

    18%

  • 2 to less than 4 years

    23%

  • 4 to less than 6 years

    10%

  • 6 to 10 years

    10%

  • Greater than 10 years

    6%

Questions included in Consumer Goods and Services North America

Most of Engagement questions, some of Inclusion Survey questions

Display all questions
  • Generally I believe my workload is reasonable for my role

  • I would recommend [Company] as a great place to work

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • I am proud to work for [Company]

  • I rarely think about looking for a job at another company

  • I see myself still working at [Company] in two years time

  • The products and services [Company] provides are as good as or better than our main competitors

  • [Company] effectively directs resources funding people and effort towards company goals

  • [Company] is in a position to really succeed over the next three years

  • I am appropriately involved in decisions that affect my work

  • I know how my work contributes to the goals of [Company]

  • I know what I need to do to be successful in my role

  • I am happy with my current role relative to what was described to me

  • I believe my total compensation base salaryany bonusesbenefitsequity is fair relative to similar roles at other companies

  • Other departments at [Company] collaborate well with us to get the job done

  • Most people here make a good effort to consult other staff where appropriate

  • At [Company] there is open and honest twoway communication

  • The information I need to do my job effectively is readily available

  • I have access to the things I need to do my job well

  • We have enough autonomy to perform our jobs effectively

  • Our physical workspace is enjoyable to work in

  • Most of the systems and processes here support us getting our work done effectively

  • I receive appropriate recognition for good work at [Company]

  • My job performance is evaluated fairly

  • Generally the right people are rewarded and recognized at [Company]

  • When it is clear that someone is not delivering in their role we do something about it

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • At [Company] we act on promising new or innovative ideas

  • The leaders at [Company] have communicated a vision that motivates me

  • The leaders at [Company] demonstrate that people are important to the companys success

  • The leaders at [Company] keep people informed about what is happening

  • I have confidence in the leaders at [Company]

  • I have access to the learning and development I need to do my job well

  • I am given opportunities to develop skills relevant to my interests

  • I believe there are good career opportunities for me at [Company]

  • My manager or someone in management has shown a genuine interest in my career aspirations

  • [Company] is a great company for me to make a contribution to my development

  • My manager gives me useful feedback on how well I am performing

  • My manager keeps me informed about what is happening at [Company]

  • My manager is a great role model for employees

  • My manager genuinely cares about my wellbeing

  • Daytoday decisions here demonstrate that quality and improvement are top priorities

  • We acknowledge people who deliver outstanding service here

  • [Company]s commitment to social responsibility eg community support sustainability etc is genuine

  • [Company] really allows us to make a positive difference

  • Workloads are divided fairly among people where I work

  • I feel I am part of a team

  • We hold ourselves and our team members accountable for results

  • We are genuinely supported if we choose to make use of flexible working arrangements

  • I am able to arrange time out from work when I need to

  • I believe action will take place as a result of this survey

  • My manager or someone else has communicated some clear actions based on recent employee survey results

  • I have seen positive changes taking place based on recent employee survey results

  • I have been provided an opportunity to see and discuss recent employee survey results

  • What is one thing your company could do to create a more inclusive culture

  • The work that we do at [Company] is important

  • I understand how my work contributes to [Company]s mission

  • I am satisfied with how decisions are made at [Company]

  • I am comfortable sharing my personal background and experiences at [Company]

  • Administrative tasks that dont have a specific owner eg taking notes in meetings scheduling events cleaning up shared space are fairly divided at [Company]

  • I am provided the information I need to do my job well

  • [Company] believes that people can always greatly improve their talents and abilities

  • I feel valued for the unique contribution I can make to [Company]

  • I feel safe to take risks at [Company]

How does Consumer Goods and Services North America compare?

People in Consumer Goods & Services North America were much more positive than average regarding Decision Making, Social Connection, and Voice.


On the lower side, people in Consumer Goods & Services North America had much lower favorable scores than average in Action, Equity, and Enablement.

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