The Employee Experience Platform | Culture Amp

Consumer Goods & Services United States 2022

  • ~640k

    Questions answered
    over 12 months

  • /
  • ~60

    Organizations

These insights represent ~640k questions answered from ~60 organizations, collected over the 12 month period to 30 June 2022.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Most represented industries in this benchmark

  • Consumer Goods

    50%

  • Consumer Services

    29%

  • Consumer Electronics

    21%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

72% of Consumer Goods and Services United States employees are engaged

This is in the bottom 49% compared with the overall average.


The average eNPS score for organizations in this benchmark is 28 and is in the top 14% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

84%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

71%

Same as global average

I am proud to work for [Company]

88%

1% above global average

I rarely think about looking for a job at another company

55%

3% below global average

I see myself still working at [Company] in two years' time

65%

2% below global average

The highest scoring question for Consumer Goods & Services United States had 91% of people agreeing that they know how their work contributes to the goals of [Company] (+0% compared to overall) while they were generally most positive about Inclusion.


People in Consumer Goods & Services United States were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 21% of people disagreeing (+7% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services United States organizations.

1

[Company]'s commitment to social responsibility (e.g. community support, sustainability, etc.) is genuine

78% favorable


The factor this relates most closely to is Social Connection

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services United States organizations.

1

[Company]'s commitment to social responsibility (e.g. community support, sustainability, etc.) is genuine

78% favorable

Social Connection
2

I have confidence in the leaders at [Company]

77% favorable

Leadership
3

We acknowledge people who deliver outstanding service here

74% favorable

Service & Quality Focus
4

The leaders at [Company] have communicated a vision that motivates me

68% favorable

Leadership
5

Generally, the right people are rewarded and recognized at [Company]

62% favorable

Feedback & Recognition

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I have confidence in the leaders at [Company]

77% favorable

Leadership
2

[Company] effectively directs resources (funding, people and effort) towards company goals

61% favorable

Company Performance
3

Day-to-day decisions here demonstrate that quality and improvement are top priorities

67% favorable

Service & Quality Focus
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (-0.1)

Senior Leadership

3.5 stars (0)

Diversity and Inclusion

3.9 stars (-0.2)

Culture and Values

3.9 stars (0)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.5 stars (-0.1)

Carrer Opportunities

3.4 stars (-0.2)

Recommend to Friend

75.0% (-2.0)

CEO Approval

81.0% (-7.0)

Understanding Tenure distributions

Tenure describes how long an employee has worked for their company: we know through our research that newly hired employees tend to be more positive than their tenured counterparts. Positivity declines sharply before bottoming out between two to six years, then rises slightly for those that remain.

The tenure composition of a benchmark can influence overall scores.

Tenure distributions

  • Less than 6 months

    13%

  • 6 months to less than 1 year

    11%

  • 1 to less than 2 years

    20%

  • 2 to less than 4 years

    23%

  • 4 to less than 6 years

    11%

  • 6 to 10 years

    11%

  • Greater than 10 years

    11%

Questions included in Consumer Goods and Services United States

Most of Engagement questions, some of Inclusion Survey 2 questions

Display all questions
  • I have been provided an opportunity to see and discuss recent employee survey results

  • [Company] motivates me to go beyond what I would in a similar role elsewhere

  • I have seen positive changes taking place based on recent employee survey results

  • I know how my work contributes to the goals of [Company]

  • When I share my opinion, it is valued

  • Workloads are divided fairly among people where I work

  • At [Company] there is open and honest two-way communication

  • I am appropriately involved in decisions that affect my work

  • We have enough autonomy to perform our jobs effectively

  • I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies

  • I feel I am part of a team

  • We hold ourselves and our team members accountable for results

  • The leaders at [Company] demonstrate that people are important to the company's success

  • My manager is a great role model for employees

  • I believe that my total compensation is fair, relative to similar roles at [Company]

  • I am able to arrange time out from work when I need to

  • Generally, the right people are rewarded and recognized at [Company]

  • I believe there are good career opportunities for me at [Company]

  • The products and services [Company] provides are as good as, or better than, our main competitors

  • [Company] really allows us to make a positive difference

  • Most people here make a good effort to consult other staff where appropriate

  • I am happy with my current role relative to what was described to me

  • Generally, I believe my workload is reasonable for my role

  • Other departments at [Company] collaborate well with us to get the job done

  • [Company]'s commitment to social responsibility (e.g. community support, sustainability, etc.) is genuine

  • I can be my authentic self at work

  • I see myself still working at [Company] in two years' time

  • My job performance is evaluated fairly

  • Day-to-day decisions here demonstrate that quality and improvement are top priorities

  • My manager genuinely cares about my wellbeing

  • We are genuinely supported if we choose to make use of flexible working arrangements

  • We acknowledge people who deliver outstanding service here

  • I would recommend [Company] as a great place to work

  • I have access to the things I need to do my job well

  • I have access to the learning and development I need to do my job well

  • [Company] effectively directs resources (funding, people and effort) towards company goals

  • My manager gives me useful feedback on how well I am performing

  • My manager, or someone else, has communicated some clear actions based on recent employee survey results

  • People from all backgrounds have equal opportunities to succeed at [Company]

  • Perspectives like mine are included in the decision making at [Company]

  • When it is clear that someone is not delivering in their role we do something about it

  • I can voice a contrary opinion without fear of negative consequences

  • The information I need to do my job effectively is readily available

  • I feel like I belong at [Company]

  • The leaders at [Company] keep people informed about what is happening

  • My manager keeps me informed about what is happening at [Company]

  • At [Company] we act on promising new or innovative ideas

  • My manager (or someone in management) has shown a genuine interest in my career aspirations

  • I rarely think about looking for a job at another company

  • I know what I need to do to be successful in my role

  • The leaders at [Company] have communicated a vision that motivates me

  • Our physical workspace is enjoyable to work in

  • I am proud to work for [Company]

  • I am given opportunities to develop skills relevant to my interests

  • We are encouraged to be innovative even though some of our initiatives may not succeed

  • [Company] is a great company for me to make a contribution to my development

  • Most of the systems and processes here support us getting our work done effectively

  • I receive appropriate recognition for good work at [Company]

  • [Company] is in a position to really succeed over the next three years

  • I believe action will take place as a result of this survey

  • I have confidence in the leaders at [Company]

How does Consumer Goods and Services United States compare?

People in Consumer Goods & Services United States were much more positive than average regarding Decision Making, Social Connection, and Inclusion.


On the lower side, people in Consumer Goods & Services United States had much lower favorable scores than average in Action, Equity, and Collaboration & Communication.

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