This benchmark includes responses from those that work in marketing and communications, often having role titles such as Brand, Digital Marketing, Partnerships and PR.
~2m
Questions answered
in last 12 months
~1k
Organizations
These insights represent ~2m questions answered from ~1k organizations, ranging in size from 0 to 700 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Computer Software
16%
Internet
11%
Information Technology and Services
10%
Financial Services
8%
Marketing and Advertising
3%
Hospital & Health Care
2%
Nonprofit Organization Management
2%
Retail
2%
North America
60%
Europe
18%
Oceania
13%
Asia
6%
MEA
2%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 17% compared with other job functions.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I am proud to work for [Company] | 89% 2% above global average |
I would recommend [Company] as a great place to work | 84% Same as global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 71% Same as global average |
I rarely think about looking for a job at another company | 57% 2% below global average |
I see myself still working at [Company] in two years' time | 63% 4% below global average |
People within Marketing & Communications are similarly engaged as the overall average.
The highest scoring question for Marketing & Communications had 94% of people agreeing that they understand how their work contributes to [company]'s mission (+1% compared to overall) while they were generally most positive about Contribution to Broader Purpose.
People in Marketing & Communications were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 17% of people disagreeing (+0% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Communications organizations.
I have confidence in the leaders at [Company]
The factor this relates most closely to is Leadership
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Communications organizations.
1 I have confidence in the leaders at [Company] | 79% favorable Leadership |
2 [Company] is a great company for me to make a contribution to my development | 78% favorable Learning & Development |
3 The leaders at [Company] have communicated a vision that motivates me | 73% favorable Leadership |
4 I feel like I belong at [Company] | 80% favorable Belonging |
5 The leaders at [Company] demonstrate that people are important to the company's success | 77% favorable Leadership |
In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I have confidence in the leaders at [Company] | 79% favorable Leadership |
2 I believe there are good career opportunities for me at [Company] | 61% favorable Learning & Development |
3 I am happy with my current role relative to what was described to me | 75% favorable Alignment & Involvement |
Individuals in Marketing & Communications tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
What makes Insights special? Gain a deeper understanding of how they work.
Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.