The marketing and advertising benchmark is made up of organizations that create messaging and communications for clients with the purpose of creating positive brand alliance and behaviour change. These organizations primarily produce and/or sell digitized or physical marketing and advertising content.
~0.9m
Questions answered
in last 12 months
~60
Organizations
These insights represent ~0.9m questions answered from ~60 organizations, ranging in size from 20 to 1,400 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
100%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 50% compared with the overall average.
The average eNPS score for organizations in this benchmark is 28 and is in the top 38% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 75% 4% above global average |
I would recommend [Company] as a great place to work | 86% 2% above global average |
I am proud to work for [Company] | 87% Same as global average |
I rarely think about looking for a job at another company | 57% 2% below global average |
I see myself still working at [Company] in two years' time | 63% 4% below global average |
People working in Marketing & Advertising North America are similarly engaged as the overall average.
The highest scoring question for Marketing & Advertising North America had 92% of people agreeing that they know how their work contributes to the goals of [company] (+1% compared to overall) while they were generally most positive about Work & Life Blend.
People in Marketing & Advertising North America were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 18% of people disagreeing (+3% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising (North America) organizations.
Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company]
The factor this relates most closely to is Belonging
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Advertising (North America) organizations.
1 Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company] | 71% favorable Belonging |
2 [Company] builds teams that are diverse | 57% favorable Diversity |
3 I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic | 85% favorable Raising Concerns |
4 I feel respected at [Company] | 81% favorable Belonging |
5 We have enough autonomy to perform our jobs effectively | 87% favorable Enablement |
In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I am happy with my current role relative to what was described to me | 78% favorable Alignment & Involvement |
2 I feel respected at [Company] | 81% favorable Belonging |
3 [Company] effectively directs resources (funding, people and effort) towards company goals | 62% favorable Company Performance |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.9 stars (+0.1) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 4.0 stars (+0.2) |
Compensation and Benefits | 3.8 stars (+0.2) |
Career Opportunities | 3.7 stars (+0.2) |
Recommend to Friend | 71.0% (+0) |
CEO Approval | 89.0% (+5) |
Organizations in Marketing & Advertising North America tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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