D2C or Direct-to-Consumer in the manufacturing sector is a phenomenon of the digital age. More and more companies are focusing on establishing online shops and online sales strategies to sell their products.
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by ] Culture Amp
Consumer Goods
22%
Apparel & Fashion
17%
Retail
15%
Internet
10%
Health, Wellness and Fitness
7%
Food & Beverages
7%
Consumer Services
5%
Luxury Goods & Jewelry
2%
Financial Services
2%
Education Management
2%
Automotive
2%
Wholesale
2%
Furniture
2%
Cosmetics
2%
North America
90%
Europe
6%
Oceania
4%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 15% compared with other industries.
The average eNPS score for organizations in this benchmark is 26 and is in the top 47% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I am proud to work for [Company] | 89% 2% above global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 72% 1% above global average |
I would recommend [Company] as a great place to work | 82% 2% below global average |
I rarely think about looking for a job at another company | 55% 4% below global average |
I see myself still working at [Company] in two years' time | 62% 5% below global average |
People working in Digital Native D2C are similarly engaged as other industries.
The highest scoring question for Digital Native D2C had 91% of people agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Work & Life Blend.
People in Digital Native D2C were generally least favourable about Decision Making, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 24% of people disagreeing (+8% above average).
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.7 stars (-0.1) |
Culture and Values | 3.7 stars (-0.2) |
Work Life Balance | 3.8 stars (+0) |
Compensation and Benefits | 3.6 stars (+0) |
Career Opportunities | 3.3 stars (-0.2) |
Recommend to Friend | 68.0% (-3) |
CEO Approval | 85.0% (+1) |
Organizations in Digital Native D2C tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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