The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.
~2m
Questions answered
in last 12 months
~200
Organizations
These insights represent ~2m questions answered from ~200 organizations, ranging in size from 10 to 2,700 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
46%
Online Media
12%
Broadcast Media
9%
Public Relations and Communications
6%
Design
6%
Media Production
6%
Publishing
5%
Music
3%
Motion Pictures and Film
3%
North America
47%
Europe
30%
Oceania
11%
MEA
5%
Asia
5%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 15% compared with the overall average.
The average eNPS score for organizations in this benchmark is 17 and is in the bottom 20% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 70% 1% below global average |
I would recommend [Company] as a great place to work | 83% 1% below global average |
I am proud to work for [Company] | 86% 1% below global average |
I rarely think about looking for a job at another company | 51% 8% below global average |
I see myself still working at [Company] in two years' time | 59% 8% below global average |
People working in Creative & Media Female are similarly engaged as the overall average.
The highest scoring question for Creative & Media Female had 91% of people agreeing that they understand how their work contributes to [company]'s mission (-2% compared to overall) while they were generally most positive about Work & Life Blend.
People in Creative & Media Female were generally least favourable about Action, and were most negative towards 'I am satisfied with how decisions are made at [Company]' with 15% of people disagreeing (+1% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Female) organizations.
I have confidence in the leaders at [Company]
The factor this relates most closely to is Leadership
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Female) organizations.
1 I have confidence in the leaders at [Company] | 74% favorable Leadership |
2 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 65% favorable Service & Quality Focus |
3 [Company] is a great company for me to make a contribution to my development | 75% favorable Learning & Development |
4 [Company] is in a position to really succeed over the next three years | 74% favorable Company Performance |
5 The leaders at [Company] have communicated a vision that motivates me | 69% favorable Leadership |
In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I have confidence in the leaders at [Company] | 74% favorable Leadership |
2 Generally, I believe my workload is reasonable for my role | 68% favorable Work Pressure |
3 Generally, I believe my workload is reasonable for my role | 68% favorable Work & Life Blend |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.9 stars (+0.1) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 3.9 stars (+0.1) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.6 stars (+0.1) |
Recommend to Friend | 71.0% (+0) |
CEO Approval | 85.0% (+1) |
Organizations in Creative & Media Female tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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