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Retail (Europe) 2020

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Apparel & Fashion

    35%

  • Retail

    32%

  • Consumer Electronics

    12%

  • Consumer Goods

    9%

  • Consumer Services

    6%

  • Sporting Goods

    3%

  • Textiles

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

66% of Retail (Europe) employees are engaged

This is in the bottom 2% compared with the overall average.


The average eNPS score for organizations in this benchmark is 17 and is in the top 46% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

85%

1% below global average

I would recommend [Company] as a great place to work

79%

3% below global average

I rarely think about looking for a job at another company

50%

5% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

62%

7% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

The highest scoring question for Retail Europe had 86% of People agreeing that they know what they need to do to be successful in their role (+1% compared to overall) while they were generally most positive about Management.


People in Retail Europe were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 22% of people disagreeing (+8% above average).

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 20% of people see themselves leaving within two years (+8% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] effectively directs resources (funding, people and effort) towards company goals

51% favorable

Company Performance
2

Day-to-day decisions here demonstrate that quality and improvement are top priorities

59% favorable

Service & Quality Focus
3

I have seen positive changes taking place based on recent employee survey results

37% favorable

Action
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.55 stars (-0.2)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.5 stars (-0.3)

Compensation and Benefits

3.35 stars (-0.2)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

63.5% (-7.5)

CEO Approval

76.0% (-8)

Are staff empowered with results?

Organizations in the Retail (Europe) benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Retail (Europe)


    9%



  • How does Retail (Europe) compare?


    On the lower side, People in Retail Europe had much lower favorable scores than average in Action, Feedback & Recognition, and Fairness.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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