The Employee Experience Platform | Culture Amp

Retail (1000+) 2020

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases. This benchmark only includes organizations of size 1000–plus employees.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Retail


  • Apparel & Fashion


  • Consumer Goods


  • Consumer Services


  • Consumer Electronics


Region breakdown

  • Oceania


  • North America


  • Europe


  • Asia


  • MEA


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Retail (1000+) employees are engaged

This is in the bottom 44% compared with the overall average.

The average eNPS score for organizations in this benchmark is 24 and is in the top 19% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work


1% above global average

I am proud to work for [Company]


1% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


Same as global average

I rarely think about looking for a job at another company


1% below global average

I see myself still working at [Company] in two years' time


1% below global average

The highest scoring question for Retail 1000+) had 90% of People agreeing that they know what they need to do to be successful in their role (+5% compared to overall) while they were generally most positive about Management.

People in Retail 1000+) were generally least favourable about Leadership, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 21% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


Generally, I believe my workload is reasonable for my role

74% favorable

Work & Life Blend

The leaders at [Company] keep people informed about what is happening

65% favorable


My manager is a great role model for employees

77% favorable

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.45 stars (-0.3)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.15 stars (-0.5)

Career Opportunities

3.0 stars (-0.5)

Recommend to Friend

66.5% (-4.5)

CEO Approval

75.0% (-9)

Are staff empowered with results?

Organizations in the Retail (1000+) benchmark on average gave 2% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Global average


  • Retail (1000+)


  • How does Retail (1000+) compare?

    People in Retail 1000+) were much more positive than average regarding Decision Making, Company Performance, and Teamwork & Ownership.

    On the lower side, People in Retail 1000+) had much lower favorable scores than average in Voice and Work & Life Blend.

    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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