Culture First 2021 – Join us for our first-ever virtual, free event to create a better world of work – Register today →

Public Relations & Communications 2020

The public relations and communications benchmark contains organizations that are specialist messaging and media information businesses. These organizations are responsible for creating positive awareness and communities of interest around focussed audiences. Often working in channels such as online, social, print, TV and live with powerful storytelling.

  • ~1.4m

    Questions answered
    in last 12 months

  • /
  • ~35

    Organizations

These insights represent ~1.4m questions answered from ~35 organizations, ranging in size from 40 to 17,000 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    100%

Region breakdown

  • North America

    42%

  • Europe

    32%

  • Asia

    10%

  • Oceania

    8%

  • South America

    6%

  • MEA

    2%

  • Central America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Public Relations and Communications employees are engaged

This is in the bottom 25% compared with other industries.


The average eNPS score for organizations in this benchmark is 15 and is in the bottom 37% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

82%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

68%

1% below global average

I rarely think about looking for a job at another company

54%

1% below global average

I am proud to work for [Company]

84%

2% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

The highest scoring question for Public Relations & Communications had 87% of People agreeing that they are able to arrange time out from work when they need to (+0% compared to overall) while they were generally most positive about Management.


People in Public Relations & Communications were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (-2% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Public Relations and Communications organizations.

1

[Company] is in a position to really succeed over the next three years

77% favorable


The factor this relates most closely to is Company Performance

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Public Relations and Communications organizations.

1

[Company] is in a position to really succeed over the next three years

77% favorable

Company Performance
2

I am happy with my current role relative to what was described to me

74% favorable

Alignment & Involvement
3

Day-to-day decisions here demonstrate that quality and improvement are top priorities

62% favorable

Service & Quality Focus
4

I believe there are good career opportunities for me at [Company]

64% favorable

Learning & Development
5

[Company] really allows us to make a positive difference

64% favorable

Social Connection

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

77% favorable

Company Performance
2

I believe action will take place as a result of this survey

54% favorable

Action
3

I am happy with my current role relative to what was described to me

74% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

3.85 stars (+0)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

69.5% (-1.5)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the Public Relations and Communications benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Public Relations and Communications


    10%



  • How does Public Relations and Communications compare?

    People in Public Relations & Communications were much more positive than average regarding Decision Making.


    On the lower side, People in Public Relations & Communications had much lower favorable scores than average in Fairness, Social Connection, and Voice.

    What are organizations focussing on?

    Below are the most common areas that organizations in Public Relations and Communications choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.

    1

    I believe there are good career opportunities for me at [Company]

    64% favorable

    Learning & Development
    2

    The leaders at [Company] have communicated a vision that motivates me

    65% favorable

    Leadership
    3

    I have confidence in the leaders at [Company]

    76% favorable

    Leadership

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

    Build a world-class employee experience today

    Your browser is out of date. Our website is built to provide a faster, more engaging experience. Your browser may not support all of our features. Please update to the latest version of Microsoft Edge or contact your network administrator.

    Close browser update banner