The People & Culture Platform | Culture Amp

New Tech (Northern America) 2020

The new tech numbers tell a story of (mostly) young and fast-growing companies that are some of the most in-demand places to work in the world right now. But what makes a New Tech company is not their age, size or industry - it is their approach to business. All of our New Tech companies are disruptive at their hearts; often internet-based or focused on creating new technologies.

  • ~7m

    Questions answered
    in last 12 months

  • /
  • ~550

    Organizations

These insights represent ~7m questions answered from ~550 organizations, ranging in size from 10 to 9,900 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    61%

  • Information Technology and Services

    21%

  • Internet

    12%

  • Computer & Network Security

    3%

Included countries

  • Canada
  • United States

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of New Tech (Northern America) employees are engaged

This is in the top 22% compared with the overall average.


The average eNPS score for organizations in this benchmark is 24 and is in the top 19% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

4% above global average

I rarely think about looking for a job at another company

59%

4% above global average

I am proud to work for [Company]

88%

2% above global average

I would recommend [Company] as a great place to work

84%

2% above global average

I see myself still working at [Company] in two years' time

64%

1% above global average

The highest scoring question for New Tech Northern America had 91% of People agreeing that they understand how their work contributes to [company]'s mission (+0% compared to overall) while they were generally most positive about Contribution to Broader Purpose.


People in New Tech Northern America were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (-2% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in New Tech (Northern America) organizations.

1

I have confidence in the leaders at [Company]

76% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in New Tech (Northern America) organizations.

1

I have confidence in the leaders at [Company]

76% favorable

Leadership
2

The leaders at [Company] demonstrate that people are important to the company's success

75% favorable

Leadership
3

I am satisfied with how decisions are made at [Company]

52% favorable

Decision Making
4

Day-to-day decisions here demonstrate that quality and improvement are top priorities

67% favorable

Service & Quality Focus
5

I believe there are good career opportunities for me at [Company]

67% favorable

Learning & Development

How long do people stay?

In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+0% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I am satisfied with how decisions are made at [Company]

52% favorable

Decision Making
2

I have confidence in the leaders at [Company]

76% favorable

Leadership
3

The leaders at [Company] demonstrate that people are important to the company's success

75% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.0 stars (+0.2)

Culture and Values

4.1 stars (+0.2)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

4.0 stars (+0.4)

Career Opportunities

3.8 stars (+0.2)

Recommend to Friend

76.0% (+5)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the New Tech (Northern America) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • New Tech (Northern America)


    11%

  • Global average


    10%



  • How does New Tech (Northern America) compare?

    People in New Tech Northern America were much more positive than average regarding Action, Feedback & Recognition, and Collaboration & Communication.


    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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