The People & Culture Platform | Culture Amp

Media & Marketing (Female) 2020

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.

  • ~0.9m

    Questions answered
    in last 12 months

  • /
  • ~60

    Organizations

These insights represent ~0.9m questions answered from ~60 organizations, ranging in size from 10 to 7,500 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    42%

  • Marketing and Advertising

    37%

  • Online Media

    20%

Region breakdown

  • North America

    46%

  • Europe

    28%

  • Oceania

    10%

  • Asia

    10%

  • South America

    4%

  • MEA

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Media and Marketing (Female) employees are engaged

This is in the bottom 5% compared with the overall average.


The average eNPS score for organizations in this benchmark is 10 and is in the bottom 17% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

85%

1% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

68%

1% below global average

I would recommend [Company] as a great place to work

80%

2% below global average

I see myself still working at [Company] in two years' time

55%

8% below global average

I rarely think about looking for a job at another company

46%

9% below global average

The highest scoring question for Media & Marketing had 86% of Women agreeing that their manager genuinely cares about their wellbeing (+0% compared to overall) while they were generally most positive about Management.


Women in Media & Marketing were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 25% of people disagreeing (+5% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Female) organizations.

1

[Company] is in a position to really succeed over the next three years

71% favorable


The factor this relates most closely to is Company Performance

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Female) organizations.

1

[Company] is in a position to really succeed over the next three years

71% favorable

Company Performance
2

I believe there are good career opportunities for me at [Company]

59% favorable

Learning & Development
3

[Company] is a great company for me to make a contribution to my development

70% favorable

Learning & Development
4

Generally, the right people are rewarded and recognized at [Company]

52% favorable

Feedback & Recognition
5

The leaders at [Company] demonstrate that people are important to the company's success

65% favorable

Leadership

How long do people stay?

In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 18% of people see themselves leaving within two years (+6% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

71% favorable

Company Performance
2

[Company] really allows us to make a positive difference

64% favorable

Social Connection
3

We acknowledge people who deliver outstanding service here

69% favorable

Service & Quality Focus
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

4.05 stars (+0.2)

Compensation and Benefits

3.65 stars (+0)

Career Opportunities

3.65 stars (+0.1)

Recommend to Friend

70.5% (-0.5)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Media and Marketing (Female) benchmark on average gave 12% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Media and Marketing (Female)


    12%

  • Global average


    10%



  • How does Media and Marketing (Female) compare?

    Women in Media & Marketing were much more positive than average regarding Decision Making.


    On the lower side, Women in Media & Marketing had much lower favorable scores than average in Fairness, Social Connection, and Voice.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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