The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.
~0.9m
Questions answered
in last 12 months
~60
Organizations
These insights represent ~0.9m questions answered from ~60 organizations, ranging in size from 10 to 7,500 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Public Relations and Communications
42%
Marketing and Advertising
37%
Online Media
20%
North America
46%
Europe
28%
Oceania
10%
Asia
10%
South America
4%
MEA
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 5% compared with the overall average.
The average eNPS score for organizations in this benchmark is 10 and is in the bottom 17% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I am proud to work for [Company] | 85% 1% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 68% 1% below global average |
I would recommend [Company] as a great place to work | 80% 2% below global average |
I see myself still working at [Company] in two years' time | 55% 8% below global average |
I rarely think about looking for a job at another company | 46% 9% below global average |
Women working in Media & Marketing are less engaged than Wholesale Female, Construction & Heavy Industry Female, Entertainment & Recreation Female, and Professional Services Female.
The highest scoring question for Media & Marketing had 86% of Women agreeing that their manager genuinely cares about their wellbeing (+0% compared to overall) while they were generally most positive about Management.
Women in Media & Marketing were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 25% of people disagreeing (+5% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Female) organizations.
[Company] is in a position to really succeed over the next three years
The factor this relates most closely to is Company Performance
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Female) organizations.
1 [Company] is in a position to really succeed over the next three years | 71% favorable Company Performance |
2 I believe there are good career opportunities for me at [Company] | 59% favorable Learning & Development |
3 [Company] is a great company for me to make a contribution to my development | 70% favorable Learning & Development |
4 Generally, the right people are rewarded and recognized at [Company] | 52% favorable Feedback & Recognition |
5 The leaders at [Company] demonstrate that people are important to the company's success | 65% favorable Leadership |
In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 18% of people see themselves leaving within two years (+6% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] is in a position to really succeed over the next three years | 71% favorable Company Performance |
2 [Company] really allows us to make a positive difference | 64% favorable Social Connection |
3 We acknowledge people who deliver outstanding service here | 69% favorable Service & Quality Focus |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.8 stars (+0) |
Culture and Values | 3.9 stars (+0) |
Work Life Balance | 4.05 stars (+0.2) |
Compensation and Benefits | 3.65 stars (+0) |
Career Opportunities | 3.65 stars (+0.1) |
Recommend to Friend | 70.5% (-0.5) |
CEO Approval | 86.0% (+2) |
Organizations in the Media and Marketing (Female) benchmark on average gave 12% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Media and Marketing (Female)
12%
Global average
10%
Women in Media & Marketing were much more positive than average regarding Decision Making.
On the lower side, Women in Media & Marketing had much lower favorable scores than average in Fairness, Social Connection, and Voice.
Insights data provided by Culture Amp.
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