The People & Culture Platform | Culture Amp

Media & Marketing 2020

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.

  • ~2m

    Questions answered
    in last 12 months

  • /
  • ~70

    Organizations

These insights represent ~2m questions answered from ~70 organizations, ranging in size from 40 to 17,000 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    46%

  • Marketing and Advertising

    36%

  • Online Media

    19%

Region breakdown

  • North America

    46%

  • Europe

    27%

  • Oceania

    12%

  • Asia

    10%

  • South America

    4%

  • MEA

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Media and Marketing employees are engaged

This is in the bottom 9% compared with other industries.


The average eNPS score for organizations in this benchmark is 16 and is in the bottom 49% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

82%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

67%

2% below global average

I am proud to work for [Company]

84%

2% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

I rarely think about looking for a job at another company

48%

7% below global average

The highest scoring question for Media & Marketing had 88% of People agreeing that they are able to arrange time out from work when they need to (+1% compared to overall) while they were generally most positive about Management.


People in Media & Marketing were generally least favourable about Social Connection, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 20% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.

1

[Company] is in a position to really succeed over the next three years

69% favorable


The factor this relates most closely to is Company Performance

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

[Company] effectively directs resources (funding, people and effort) towards company goals

54% favorable

Company Performance
3

I believe there are good career opportunities for me at [Company]

62% favorable

Learning & Development
4

[Company] really allows us to make a positive difference

61% favorable

Social Connection
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

58% favorable

Service & Quality Focus

How long do people stay?

In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

[Company] really allows us to make a positive difference

61% favorable

Social Connection
3

I believe there are good career opportunities for me at [Company]

62% favorable

Learning & Development
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.8 stars (+0.2)

Recommend to Friend

72.0% (+1)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the Media and Marketing benchmark on average gave 13% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Media and Marketing


    13%

  • Global average


    10%



  • How does Media and Marketing compare?

    People in Media & Marketing were much more positive than average regarding Decision Making.


    On the lower side, People in Media & Marketing had much lower favorable scores than average in Fairness, Social Connection, and Company Performance.

    What are organizations focussing on?

    Below are the most common areas that organizations in Media and Marketing choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.

    1

    I believe there are good career opportunities for me at [Company]

    62% favorable

    Learning & Development
    2

    The leaders at [Company] have communicated a vision that motivates me

    64% favorable

    Leadership
    3

    I receive appropriate recognition for good work at [Company]

    66% favorable

    Feedback & Recognition

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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