The People & Culture Platform | Culture Amp

Function: Sales 2020

The sales benchmark includes responses from only people who work within this specific function group. These people had role titles such as Commercial Sales, B2B and B2C, Account Executive and Sales Operations.

  • ~2m

    Questions answered
    in last 12 months

  • /
  • ~650

    Organizations

These insights represent ~2m questions answered from ~650 organizations, ranging in size from 0 to 3,300 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    30%

  • Information Technology and Services

    8%

  • Internet

    7%

  • Insurance

    3%

  • Wholesale

    3%

  • Investment Banking

    3%

  • Public Relations and Communications

    2%

  • Electrical/Electronic Manufacturing

    2%

  • Food & Beverages

    2%

  • Financial Services

    2%

  • Marketing and Advertising

    2%

Region breakdown

  • North America

    56%

  • Oceania

    21%

  • Europe

    16%

  • Asia

    5%

  • MEA

    2%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

76% of Function: Sales employees are engaged

This is in the top 8% compared with other job functions.


The average eNPS score for people in this group is 25 and is in the top 4% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

74%

5% above global average

I rarely think about looking for a job at another company

60%

5% above global average

I see myself still working at [Company] in two years' time

68%

5% above global average

I would recommend [Company] as a great place to work

86%

4% above global average

I am proud to work for [Company]

90%

4% above global average

The highest scoring question for Function Sales had 94% of People agreeing that they know how their work contributes to the goals of [company] (+5% compared to overall) while they were generally most positive about Diversity.


People in Function Sales were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (-2% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Sales organizations.

1

I have confidence in the leaders at [Company]

77% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Sales organizations.

1

I have confidence in the leaders at [Company]

77% favorable

Leadership
2

The leaders at [Company] have communicated a vision that motivates me

74% favorable

Leadership
3

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
4

Day-to-day decisions here demonstrate that quality and improvement are top priorities

69% favorable

Service & Quality Focus
5

[Company] is a great company for me to make a contribution to my development

78% favorable

Learning & Development

How long do people stay?

In the short term, 17% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-3% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

69% favorable

Service & Quality Focus
2

I have confidence in the leaders at [Company]

77% favorable

Leadership
3

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

71.0% (+0)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Function: Sales benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Function: Sales


    10%



  • How does Function: Sales compare?

    People in Function Sales were much more positive than average regarding Decision Making, Feedback & Recognition, and Fairness.


    On the lower side, People in Function Sales had much lower favorable scores than average in Opportunities & Resources.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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