The sales benchmark includes responses from only people who work within this specific function group. These people had role titles such as Commercial Sales, B2B and B2C, Account Executive and Sales Operations.
~2m
Questions answered
in last 12 months
~650
Organizations
These insights represent ~2m questions answered from ~650 organizations, ranging in size from 0 to 3,300 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Computer Software
30%
Information Technology and Services
8%
Internet
7%
Insurance
3%
Wholesale
3%
Investment Banking
3%
Public Relations and Communications
2%
Electrical/Electronic Manufacturing
2%
Food & Beverages
2%
Financial Services
2%
Marketing and Advertising
2%
North America
56%
Oceania
21%
Europe
16%
Asia
5%
MEA
2%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the top 8% compared with other job functions.
The average eNPS score for people in this group is 25 and is in the top 4% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 74% 5% above global average |
I rarely think about looking for a job at another company | 60% 5% above global average |
I see myself still working at [Company] in two years' time | 68% 5% above global average |
I would recommend [Company] as a great place to work | 86% 4% above global average |
I am proud to work for [Company] | 90% 4% above global average |
People within Function Sales are more engaged than Function Design & Creative, Function Research & Analytics, Function Registered Nurse, and Function Marketing & Communications.
The highest scoring question for Function Sales had 94% of People agreeing that they know how their work contributes to the goals of [company] (+5% compared to overall) while they were generally most positive about Diversity.
People in Function Sales were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (-2% below average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Sales organizations.
I have confidence in the leaders at [Company]
The factor this relates most closely to is Leadership
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Sales organizations.
1 I have confidence in the leaders at [Company] | 77% favorable Leadership |
2 The leaders at [Company] have communicated a vision that motivates me | 74% favorable Leadership |
3 The leaders at [Company] demonstrate that people are important to the company's success | 74% favorable Leadership |
4 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 69% favorable Service & Quality Focus |
5 [Company] is a great company for me to make a contribution to my development | 78% favorable Learning & Development |
In the short term, 17% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-3% compared to overall) while on a longer time frame, 9% of people see themselves leaving within two years (-3% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 69% favorable Service & Quality Focus |
2 I have confidence in the leaders at [Company] | 77% favorable Leadership |
3 The leaders at [Company] demonstrate that people are important to the company's success | 74% favorable Leadership |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.8 stars (+0) |
Culture and Values | 3.9 stars (+0) |
Work Life Balance | 3.9 stars (+0.1) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.6 stars (+0.1) |
Recommend to Friend | 71.0% (+0) |
CEO Approval | 86.0% (+2) |
Organizations in the Function: Sales benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Global average
10%
Function: Sales
10%
People in Function Sales were much more positive than average regarding Decision Making, Feedback & Recognition, and Fairness.
On the lower side, People in Function Sales had much lower favorable scores than average in Opportunities & Resources.
Insights data provided by Culture Amp.
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