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Function: Marketing & Communications 2020

The marketing and communications benchmark includes responses from only people who work within this specific function group. These people had role titles such as Brand, Digital Marketing, Partnerships and PR.

  • ~1.2m

    Questions answered
    in last 12 months

  • /
  • ~850

    Organizations

These insights represent ~1.2m questions answered from ~850 organizations, ranging in size from 0 to 900 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    24%

  • Information Technology and Services

    10%

  • Internet

    6%

  • Insurance

    4%

  • Food & Beverages

    3%

  • Wholesale

    2%

  • Investment Banking

    2%

  • Financial Services

    2%

  • Non-Profit Organization Management

    2%

  • Public Relations and Communications

    2%

Region breakdown

  • North America

    54%

  • Europe

    21%

  • Oceania

    15%

  • Asia

    6%

  • MEA

    2%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Function: Marketing and Communications employees are engaged

This is in the bottom 25% compared with other job functions.


The average eNPS score for people in this group is 15 and is in the bottom 35% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

88%

2% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

69%

Same as global average

I would recommend [Company] as a great place to work

82%

Same as global average

I rarely think about looking for a job at another company

54%

1% below global average

I see myself still working at [Company] in two years' time

60%

3% below global average

The highest scoring question for Function Marketing & Communications had 92% of People agreeing that they know how their work contributes to the goals of [company] (+3% compared to overall) while they were generally most positive about Management.


People in Function Marketing & Communications were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 20% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Marketing and Communications organizations.

1

I have confidence in the leaders at [Company]

72% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Marketing and Communications organizations.

1

I have confidence in the leaders at [Company]

72% favorable

Leadership
2

The leaders at [Company] demonstrate that people are important to the company's success

70% favorable

Leadership
3

The leaders at [Company] have communicated a vision that motivates me

68% favorable

Leadership
4

I believe there are good career opportunities for me at [Company]

60% favorable

Learning & Development
5

[Company] is a great company for me to make a contribution to my development

75% favorable

Learning & Development

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe there are good career opportunities for me at [Company]

60% favorable

Learning & Development
2

I have confidence in the leaders at [Company]

72% favorable

Leadership
3

The leaders at [Company] demonstrate that people are important to the company's success

70% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

72.0% (+1)

CEO Approval

85.0% (+1)

Are staff empowered with results?

Organizations in the Function: Marketing and Communications benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Function: Marketing and Communications


    10%



  • How does Function: Marketing and Communications compare?

    People in Function Marketing & Communications were much more positive than average regarding Action.


    On the lower side, People in Function Marketing & Communications had much lower favorable scores than average in Enablement.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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