The marketing and communications benchmark includes responses from only people who work within this specific function group. These people had role titles such as Brand, Digital Marketing, Partnerships and PR.
~1.2m
Questions answered
in last 12 months
~850
Organizations
These insights represent ~1.2m questions answered from ~850 organizations, ranging in size from 0 to 900 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Computer Software
24%
Information Technology and Services
10%
Internet
6%
Insurance
4%
Food & Beverages
3%
Wholesale
2%
Investment Banking
2%
Financial Services
2%
Non-Profit Organization Management
2%
Public Relations and Communications
2%
North America
54%
Europe
21%
Oceania
15%
Asia
6%
MEA
2%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 25% compared with other job functions.
The average eNPS score for people in this group is 15 and is in the bottom 35% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I am proud to work for [Company] | 88% 2% above global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 69% Same as global average |
I would recommend [Company] as a great place to work | 82% Same as global average |
I rarely think about looking for a job at another company | 54% 1% below global average |
I see myself still working at [Company] in two years' time | 60% 3% below global average |
People within Function Marketing & Communications are less engaged than Function Sales and Function Leadership.
The highest scoring question for Function Marketing & Communications had 92% of People agreeing that they know how their work contributes to the goals of [company] (+3% compared to overall) while they were generally most positive about Management.
People in Function Marketing & Communications were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 20% of people disagreeing (+0% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Marketing and Communications organizations.
I have confidence in the leaders at [Company]
The factor this relates most closely to is Leadership
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Marketing and Communications organizations.
1 I have confidence in the leaders at [Company] | 72% favorable Leadership |
2 The leaders at [Company] demonstrate that people are important to the company's success | 70% favorable Leadership |
3 The leaders at [Company] have communicated a vision that motivates me | 68% favorable Leadership |
4 I believe there are good career opportunities for me at [Company] | 60% favorable Learning & Development |
5 [Company] is a great company for me to make a contribution to my development | 75% favorable Learning & Development |
In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I believe there are good career opportunities for me at [Company] | 60% favorable Learning & Development |
2 I have confidence in the leaders at [Company] | 72% favorable Leadership |
3 The leaders at [Company] demonstrate that people are important to the company's success | 70% favorable Leadership |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.8 stars (+0) |
Culture and Values | 3.9 stars (+0) |
Work Life Balance | 3.9 stars (+0.1) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.6 stars (+0.1) |
Recommend to Friend | 72.0% (+1) |
CEO Approval | 85.0% (+1) |
Organizations in the Function: Marketing and Communications benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Global average
10%
Function: Marketing and Communications
10%
People in Function Marketing & Communications were much more positive than average regarding Action.
On the lower side, People in Function Marketing & Communications had much lower favorable scores than average in Enablement.
Insights data provided by Culture Amp.
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