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Function: Design & Creative 2020

The design and creative benchmark includes responses from only people who work within this specific function group. These people had role titles such as Artists, Designers and Design Manager.

  • ~430k

    Questions answered
    in last 12 months

  • /
  • ~450

    Organizations

These insights represent ~430k questions answered from ~450 organizations, ranging in size from 0 to 900 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    26%

  • Internet

    8%

  • Information Technology and Services

    8%

  • Retail

    3%

  • Apparel & Fashion

    3%

  • Public Relations and Communications

    3%

  • Wholesale

    2%

  • Insurance

    2%

  • Financial Services

    2%

  • Marketing and Advertising

    2%

Region breakdown

  • North America

    56%

  • Europe

    20%

  • Oceania

    14%

  • Asia

    6%

  • MEA

    2%

  • South America

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

68% of Function: Design and Creative employees are engaged

This is the lowest scoring group compared with other job functions.


The average eNPS score for people in this group is 10 and is in the bottom 15% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

83%

1% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

67%

2% below global average

I am proud to work for [Company]

83%

3% below global average

I rarely think about looking for a job at another company

50%

5% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

The highest scoring question for Function Design & Creative had 88% of People agreeing that they are able to arrange time out from work when they need to (+1% compared to overall) while they were generally most positive about Management.


People in Function Design & Creative were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 20% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Design and Creative organizations.

1

I am satisfied with how decisions are made at [Company]

43% favorable


The factor this relates most closely to is Decision Making

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Function: Design and Creative organizations.

1

I am satisfied with how decisions are made at [Company]

43% favorable

Decision Making
2

I have confidence in the leaders at [Company]

68% favorable

Leadership
3

The leaders at [Company] have communicated a vision that motivates me

62% favorable

Leadership
4

[Company] really allows us to make a positive difference

67% favorable

Social Connection
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

57% favorable

Service & Quality Focus

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe there are good career opportunities for me at [Company]

60% favorable

Learning & Development
2

I am satisfied with how decisions are made at [Company]

43% favorable

Decision Making
3

At [Company] we act on promising new or innovative ideas

60% favorable

Innovation
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

73.0% (+2)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Function: Design and Creative benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Function: Design and Creative


    9%



  • How does Function: Design and Creative compare?


    On the lower side, People in Function Design & Creative had much lower favorable scores than average in Service & Quality Focus, Social Connection, and Opportunities & Resources.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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