The Employee Experience Platform | Culture Amp

Creative & Media (Western Europe) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising


  • Public Relations and Communications


  • Media Production


  • Newspapers


  • Design


  • Publishing


  • Motion Pictures and Film


  • Music


Included countries

  • France
  • Netherlands
  • Ireland
  • Spain
  • Italy
  • Belgium
  • Sweden
  • Denmark
  • Portugal
  • Finland
  • Norway
  • Luxembourg
  • Malta
  • Iceland
  • Gibraltar

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

66% of Creative and Media (Western Europe) employees are engaged

This is in the bottom 2% compared with the overall average.

The average eNPS score for organizations in this benchmark is 16 and is in the bottom 44% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work


3% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


Same as global average

I am proud to work for [Company]


3% below global average

I rarely think about looking for a job at another company


9% below global average

I see myself still working at [Company] in two years' time


14% below global average

The highest scoring question for Creative & Media Western Europe had 85% of People agreeing that they would recommend [company] as a great place to work (+3% compared to overall) while they were generally most positive about Work & Life Blend.

People in Creative & Media Western Europe were generally least favourable about Service & Quality Focus, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 24% of people disagreeing (+4% above average).

How long do people stay?

In the short term, 28% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+8% compared to overall) while on a longer time frame, 20% of people see themselves leaving within two years (+8% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


We acknowledge people who deliver outstanding service here

64% favorable

Service & Quality Focus

[Company] is a great company for me to make a contribution to my development

80% favorable

Learning & Development

Most people here make a good effort to consult other staff where appropriate

76% favorable

Collaboration & Communication
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.8 stars (+0)

Compensation and Benefits

3.25 stars (-0.4)

Career Opportunities

3.55 stars (+0)

Recommend to Friend

77.0% (+6)

CEO Approval

86.0% (+2)

Are staff empowered with results?

Organizations in the Creative and Media (Western Europe) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Creative and Media (Western Europe)


  • Global average


  • How does Creative and Media (Western Europe) compare?

    People in Creative & Media Western Europe were much more positive than average regarding Decision Making.

    On the lower side, People in Creative & Media Western Europe had much lower favorable scores than average in Social Connection, Feedback & Recognition, and Fairness.

    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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