The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. This benchmark only includes Men employees. We use woman and man because most of our customers are using binary options.
~1.7m
Questions answered
in last 12 months
~95
Organizations
These insights represent ~1.7m questions answered from ~95 organizations, ranging in size from 10 to 8,100 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Public Relations and Communications
28%
Marketing and Advertising
23%
Online Media
13%
Motion Pictures and Film
13%
Design
5%
Media Production
5%
Broadcast Media
5%
Publishing
3%
Newspapers
2%
Europe
40%
North America
30%
MEA
12%
Oceania
10%
Asia
6%
South America
2%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 7% compared with the overall average.
The average eNPS score for organizations in this benchmark is 13 and is in the bottom 26% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 82% Same as global average |
I am proud to work for [Company] | 84% 2% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 65% 4% below global average |
I see myself still working at [Company] in two years' time | 57% 6% below global average |
I rarely think about looking for a job at another company | 48% 7% below global average |
Men working in Creative & Media are less engaged than Investment Banking Male, Management Consulting Male, Financial Services Male, and Wholesale Male.
The highest scoring question for Creative & Media had 88% of Men agreeing that they are able to arrange time out from work when they need to (+0% compared to overall) while they were generally most positive about Work & Life Blend.
Men in Creative & Media were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 20% of people disagreeing (+0% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Male) organizations.
[Company] is in a position to really succeed over the next three years
The factor this relates most closely to is Company Performance
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media (Male) organizations.
1 [Company] is in a position to really succeed over the next three years | 70% favorable Company Performance |
2 [Company] really allows us to make a positive difference | 64% favorable Social Connection |
3 I believe there are good career opportunities for me at [Company] | 60% favorable Learning & Development |
4 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 63% favorable Service & Quality Focus |
5 [Company] effectively directs resources (funding, people and effort) towards company goals | 55% favorable Company Performance |
In the short term, 25% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+5% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] is in a position to really succeed over the next three years | 70% favorable Company Performance |
2 I believe there are good career opportunities for me at [Company] | 60% favorable Learning & Development |
3 [Company] really allows us to make a positive difference | 64% favorable Social Connection |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.7 stars (-0.1) |
Culture and Values | 3.9 stars (+0) |
Work Life Balance | 3.9 stars (+0.1) |
Compensation and Benefits | 3.5 stars (-0.1) |
Career Opportunities | 3.5 stars (+0) |
Recommend to Friend | 69.5% (-1.5) |
CEO Approval | 85.0% (+1) |
Organizations in the Creative and Media (Male) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Creative and Media (Male)
11%
Global average
10%
Men in Creative & Media were much more positive than average regarding Decision Making.
On the lower side, Men in Creative & Media had much lower favorable scores than average in Social Connection, Company Performance, and Engagement.
Insights data provided by Culture Amp.
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