The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. This benchmark only includes organizations of size 200–500 employees.
Emerging
Benchmark status
We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.
Data provided by Culture Amp
Marketing and Advertising
33%
Public Relations and Communications
33%
Online Media
19%
Design
10%
Publishing
5%
North America
70%
Europe
16%
Oceania
10%
Asia
2%
MEA
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 30% compared with the overall average.
The average eNPS score for organizations in this benchmark is 26 and is in the top 14% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 88% 6% above global average |
I am proud to work for [Company] | 89% 3% above global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 70% 1% above global average |
I see myself still working at [Company] in two years' time | 57% 6% below global average |
I rarely think about looking for a job at another company | 46% 9% below global average |
People working in Creative & Media 200–500) are more engaged than Professional Services DACH, Marketing & Advertising Female, Retail United Kingdom, and Professional Services Western Europe. People working in Creative & Media 200–500) are less engaged than Finance Male, Finance North America, Finance Northern America, and New Tech Oceania.
The highest scoring question for Creative & Media 200–500) had 89% of People agreeing that they are proud to work for [company] (+3% compared to overall) while they were generally most positive about Work & Life Blend.
People in Creative & Media 200–500) were generally least favourable about Leadership, and were most negative towards 'I rarely think about looking for a job at another company' with 26% of people disagreeing (+6% above average).
In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] effectively directs resources (funding, people and effort) towards company goals | 60% favorable Company Performance |
2 The information I need to do my job effectively is readily available | 69% favorable Enablement |
3 Generally, the right people are rewarded and recognized at [Company] | 56% favorable Feedback & Recognition |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 4.2 stars (+0.4) |
Culture and Values | 4.2 stars (+0.3) |
Work Life Balance | 4.1 stars (+0.3) |
Compensation and Benefits | 4.0 stars (+0.4) |
Career Opportunities | 3.9 stars (+0.4) |
Recommend to Friend | 80.0% (+9) |
CEO Approval | 87.0% (+3) |
Organizations in the Creative and Media (200–500) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Creative and Media (200–500)
11%
Global average
10%
People in Creative & Media 200–500) were much more positive than average regarding Decision Making.
On the lower side, People in Creative & Media 200–500) had much lower favorable scores than average in Service & Quality Focus and Enablement.
Insights data provided by Culture Amp.
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