The People & Culture Platform | Culture Amp

Creative & Media (200–500) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. This benchmark only includes organizations of size 200–500 employees.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    33%

  • Public Relations and Communications

    33%

  • Online Media

    19%

  • Design

    10%

  • Publishing

    5%

Region breakdown

  • North America

    70%

  • Europe

    16%

  • Oceania

    10%

  • Asia

    2%

  • MEA

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Creative and Media (200–500) employees are engaged

This is in the bottom 30% compared with the overall average.


The average eNPS score for organizations in this benchmark is 26 and is in the top 14% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

88%

6% above global average

I am proud to work for [Company]

89%

3% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% above global average

I see myself still working at [Company] in two years' time

57%

6% below global average

I rarely think about looking for a job at another company

46%

9% below global average

The highest scoring question for Creative & Media 200–500) had 89% of People agreeing that they are proud to work for [company] (+3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Creative & Media 200–500) were generally least favourable about Leadership, and were most negative towards 'I rarely think about looking for a job at another company' with 26% of people disagreeing (+6% above average).

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] effectively directs resources (funding, people and effort) towards company goals

60% favorable

Company Performance
2

The information I need to do my job effectively is readily available

69% favorable

Enablement
3

Generally, the right people are rewarded and recognized at [Company]

56% favorable

Feedback & Recognition
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.2 stars (+0.4)

Culture and Values

4.2 stars (+0.3)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

4.0 stars (+0.4)

Career Opportunities

3.9 stars (+0.4)

Recommend to Friend

80.0% (+9)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the Creative and Media (200–500) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Creative and Media (200–500)


    11%

  • Global average


    10%



  • How does Creative and Media (200–500) compare?

    People in Creative & Media 200–500) were much more positive than average regarding Decision Making.


    On the lower side, People in Creative & Media 200–500) had much lower favorable scores than average in Service & Quality Focus and Enablement.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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