The People & Culture Platform | Culture Amp

Creative & Media 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies.

  • ~5m

    Questions answered
    in last 12 months

  • /
  • ~150

    Organizations

These insights represent ~5m questions answered from ~150 organizations, ranging in size from 30 to 24,500 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Public Relations and Communications

    29%

  • Marketing and Advertising

    23%

  • Online Media

    12%

  • Motion Pictures and Film

    11%

  • Design

    6%

  • Publishing

    6%

  • Media Production

    5%

  • Broadcast Media

    5%

Region breakdown

  • Europe

    40%

  • North America

    29%

  • MEA

    12%

  • Oceania

    9%

  • Asia

    7%

  • South America

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

67% of Creative and Media employees are engaged

This is in the bottom 8% compared with other industries.


The average eNPS score for organizations in this benchmark is 14 and is in the bottom 28% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

82%

Same as global average

I am proud to work for [Company]

84%

2% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

66%

3% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

I rarely think about looking for a job at another company

46%

9% below global average

The highest scoring question for Creative & Media had 86% of People agreeing that their manager genuinely cares about their wellbeing (+0% compared to overall) while they were generally most positive about Management.


People in Creative & Media were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 22% of people disagreeing (+2% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.

1

[Company] is in a position to really succeed over the next three years

69% favorable


The factor this relates most closely to is Company Performance

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Creative and Media organizations.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

Day-to-day decisions here demonstrate that quality and improvement are top priorities

59% favorable

Service & Quality Focus
3

[Company] effectively directs resources (funding, people and effort) towards company goals

52% favorable

Company Performance
4

[Company] is a great company for me to make a contribution to my development

72% favorable

Learning & Development
5

We acknowledge people who deliver outstanding service here

67% favorable

Service & Quality Focus

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is in a position to really succeed over the next three years

69% favorable

Company Performance
2

[Company] really allows us to make a positive difference

61% favorable

Social Connection
3

I believe there are good career opportunities for me at [Company]

58% favorable

Learning & Development
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.8 stars (+0)

Culture and Values

3.9 stars (+0)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.6 stars (+0.1)

Recommend to Friend

72.0% (+1)

CEO Approval

85.5% (+1.5)

Are staff empowered with results?

Organizations in the Creative and Media benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Creative and Media


    10%



  • How does Creative and Media compare?


    On the lower side, People in Creative & Media had much lower favorable scores than average in Fairness, Social Connection, and Service & Quality Focus.

    What are organizations focussing on?

    Below are the most common areas that organizations in Creative and Media choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.

    1

    I believe there are good career opportunities for me at [Company]

    58% favorable

    Learning & Development
    2

    The leaders at [Company] have communicated a vision that motivates me

    62% favorable

    Leadership
    3

    I receive appropriate recognition for good work at [Company]

    65% favorable

    Feedback & Recognition

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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