The Employee Experience Platform | Culture Amp

Consumer Goods & Services (Female) 2020

The consumer goods and services benchmark focusses on organizations that are direct to consumer. They produce and sell various products and services such as consumer technology, gifts, electronics, white goods and household products as well as various 'on-demand' consumer services. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Consumer Goods


  • Consumer Services


  • Consumer Electronics


Region breakdown

  • Europe


  • North America


  • Asia


  • Oceania


  • MEA


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Consumer Goods and Services (Female) employees are engaged

This is in the bottom 30% compared with the overall average.

The average eNPS score for organizations in this benchmark is 8 and is in the bottom 8% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]


3% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


1% above global average

I rarely think about looking for a job at another company


2% below global average

I would recommend [Company] as a great place to work


2% below global average

I see myself still working at [Company] in two years' time


5% below global average

The highest scoring question for Consumer Goods & Services had 89% of Women agreeing that they are proud to work for [company] (+3% compared to overall) while they were generally most positive about Work & Life Blend.

Women in Consumer Goods & Services were generally least favourable about Leadership, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 28% of people disagreeing (+8% above average).

How long do people stay?

In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+1% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


At [Company] there is open and honest two-way communication

56% favorable

Collaboration & Communication

At [Company] there is open and honest two-way communication

56% favorable

Collaboration & Communication

My job performance is evaluated fairly

63% favorable

Feedback & Recognition
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.6 stars (-0.2)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.3 stars (-0.3)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

59.0% (-12)

CEO Approval

74.0% (-10)

Are staff empowered with results?

Organizations in the Consumer Goods and Services (Female) benchmark on average gave 14% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Consumer Goods and Services (Female)


  • Global average


  • How does Consumer Goods and Services (Female) compare?

    Women in Consumer Goods & Services were much more positive than average regarding Decision Making.

    On the lower side, Women in Consumer Goods & Services had much lower favorable scores than average in Feedback & Recognition, Voice, and Fairness.

    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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