The People & Culture Platform | Culture Amp

B Corp 2020

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. In October, 2017 Culture Amp joined this community.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    13%

  • Internet

    11%

  • Information Technology and Services

    8%

  • Management Consulting

    8%

  • Investment Management

    5%

  • Food & Beverages

    5%

  • Retail

    5%

  • Apparel & Fashion

    5%

  • Wholesale

    5%

  • Commercial Real Estate

    3%

  • Financial Services

    3%

  • Professional Training & Coaching

    3%

  • Leisure, Travel & Tourism

    3%

  • Education Management

    3%

  • Consumer Goods

    3%

  • Design

    3%

  • Marketing and Advertising

    3%

  • Online Media

    3%

  • International Trade and Development

    3%

  • Health, Wellness and Fitness

    3%

  • Construction

    3%

  • Insurance

    3%

Region breakdown

  • North America

    73%

  • Europe

    15%

  • Oceania

    10%

  • Asia

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of B Corp employees are engaged

This is in the top 23% compared with other industries.


The average eNPS score for organizations in this benchmark is 31 and is in the top 6% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

87%

5% above global average

I am proud to work for [Company]

90%

4% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

72%

3% above global average

I rarely think about looking for a job at another company

55%

Same as global average

I see myself still working at [Company] in two years' time

62%

1% below global average

The highest scoring question for B Corp had 91% of People agreeing that they are able to arrange time out from work when they need to (+4% compared to overall) while they were generally most positive about Work & Life Blend.


People in B Corp were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 15% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Perspectives like mine are included in the decision making at [Company]

60% favorable

Decision Making
2

The leaders at [Company] demonstrate that people are important to the company's success

82% favorable

Leadership
3

Most people here make a good effort to consult other staff where appropriate

79% favorable

Collaboration & Communication
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.0 stars (+0.2)

Culture and Values

4.15 stars (+0.3)

Work Life Balance

4.2 stars (+0.4)

Compensation and Benefits

3.8 stars (+0.2)

Career Opportunities

3.9 stars (+0.4)

Recommend to Friend

77.5% (+6.5)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the B Corp benchmark on average gave 10% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • B Corp


    10%



  • How does B Corp compare?

    People in B Corp were much more positive than average regarding Decision Making, Collaboration & Communication, and Company Performance.


    On the lower side, People in B Corp had much lower favorable scores than average in Action, Opportunities & Resources, and Diversity.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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