The Employee Experience Platform | Culture Amp

Apparel & Fashion (Female) 2020

The apparel & fashion benchmark represents retail companies that primarily offer clothing and fashion goods. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases. This benchmark only includes Women employees. We use woman and man because most of our customers are using binary options.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Apparel & Fashion


  • Furniture


  • Textiles


Region breakdown

  • Oceania


  • North America


  • Europe


  • South America


  • Asia


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

68% of Apparel and Fashion (Female) employees are engaged

This is in the bottom 11% compared with the overall average.

The average eNPS score for organizations in this benchmark is 11 and is in the bottom 19% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]


3% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


1% below global average

I would recommend [Company] as a great place to work


2% below global average

I rarely think about looking for a job at another company


7% below global average

I see myself still working at [Company] in two years' time


8% below global average

The highest scoring question for Apparel & Fashion had 89% of Women agreeing that they are proud to work for [company] (+3% compared to overall) while they were generally most positive about Management.

Women in Apparel & Fashion were generally least favourable about Leadership, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 15% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 18% of people see themselves leaving within two years (+6% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


Day-to-day decisions here demonstrate that quality and improvement are top priorities

70% favorable

Service & Quality Focus

I am appropriately involved in decisions that affect my work

66% favorable

Alignment & Involvement

I am included in decisions that affect my work

66% favorable

Decision Making
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.8 stars (-0.1)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.1 stars (-0.5)

Career Opportunities

3.1 stars (-0.4)

Recommend to Friend

67.0% (-4)

CEO Approval

68.0% (-16)

Are staff empowered with results?

Organizations in the Apparel and Fashion (Female) benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).

  • Global average


  • Apparel and Fashion (Female)


  • How does Apparel and Fashion (Female) compare?

    Women in Apparel & Fashion were much more positive than average regarding Decision Making and Service & Quality Focus.

    On the lower side, Women in Apparel & Fashion had much lower favorable scores than average in Voice, Fairness, and Leadership.

    Insights data provided by Culture Amp.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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